LMCC24

LMCC24

Welcome to the 10th Annual Library Marketing and Communications Conference!

1:00pm CST

Pre-Conference | Maximize Your Library Impact With Strategic Collection Promotion Park View

4:30pm CST

Library Tour: St. Louis Public Library St. Louis Public Library

6:30pm CST

Dine-Around: Katie's Pizza and Pasta Katie's Pizza and Pasta Dine-Around: Landry's Seafood House Landry's Seafood House Dine-Around: Mozay Restaurant Mozay Restaurant Dine-Around: Old Spaghetti Factory Old Spaghetti Factory Dine-Around: Schlafly Tap Room Schlafly Tap Room Dine-Around: The Midwestern The Midwestern

7:00am CST

Name Badge Pickup Foyer

7:30am CST

Light Breakfast: Day 1 Grand DE

8:45am CST

Opening Remarks: Day 1 Grand DE

9:00am CST

Keynote Day 1: Very Demure, Very Mindful, and Very Asian Futures in Library Marketing Grand DE

10:00am CST

Mascots for Marketing! Re-investing our JCD-Winning Funds for Library Promotions Grand A Balancing Acts: Navigating Sensitive Community Topics with Grace Grand GH Bite-Size Market Research Tools: Micro Surveys and Usability Studies Grand F #Linking Up Libraries: Increasing Social Media Engagement through Collaboration Grand BC Hospitality Table Foyer

11:15am CST

Two for the Price of One: Creating Campaigns that Increase Philanthropy and Brand Awareness Grand BC Marketing Library Services to Transgender Patrons Grand GH 🚨ACTION NEEDED🚨: Revising Automated Emails for a Better Brand Experience Grand F It’s Giving Promotional Items: An Assessment and Analysis of Giveaways on Instagram Grand A

12:15pm CST

Lunch Day 1 Grand DE Sponsor Showcase Prefunction Swag Swap Park View

1:30pm CST

Pizza for Reading: Using Nostalgia and Digital Marketing to Engage Cardholders Grand GH Accessible Marketing Through a Trauma-Informed Lens Grand F The Recovering Journalists Department: How to Get Media Coverage from the People Who Used to Decide Who Gets Media Coverage Grand BC Social Media Strategy Survivor: Outwit, Outplay, Outlast Grand A

2:30pm CST

Beverage Break: Day 1 Foyer

3:00pm CST

Beg, Borrow, Steal: Finding and Implementing Ideas for Library Outreach Grand GH Empathizing the Future: Leveraging the FIRST Values Framework for Library Marketing Grand A Poster: The One-Person Marketing Team Prefunction LMCC24 Poster Session Prefunction Poster: Healey Headlines: Making a Library Newsletter Happen on a Shoestring Prefunction Main Character Energy: How to Adopt Influencer Content to Drive Your Social Media Engagement Grand BC Poster: So Many Posts, So Little Time! How to Recruit Support to Create Consistent and Varied Social Media Content Prefunction

4:30pm CST

10th Anniversary Opening Night Reception 18th Floor - Gateway East and Gateway Terrace

6:30pm CST

Dine-Around: Bridge Tap House and Wine Bar Bridge Tap House and Wine Bar Dine-Around: Broadway Oyster Bar Broadway Oyster Bar Dine-Around: Budweiser Brewhouse Budweiser Brewhouse Dine-Around: Cardinal’s Nation Cardinal’s Nation Dine-Around: Clark Street Taphouse and Grill Clark Street Taphouse and Grill Dine-Around: Katie's Pizza and Pasta Katie's Pizza and Pasta Dine-Around: Landry's Seafood House Landry's Seafood House Dine-Around: Mozay Restaurant Mozay Restaurant Dine-Around: Old Spaghetti Factory Old Spaghetti Factory Dine-Around: Pennydrop Bar + Kitchen Pennydrop Bar + Kitchen Dine-Around: Salt + Smoke Salt + Smoke Dine-Around: Schlafly Tap Room Schlafly Tap Room

7:00am CST

Hospitality Table Foyer

7:30am CST

Light Breakfast: Day 2 Grand DE

8:00am CST

Sponsor Showcase Prefunction Swag Swap Park View

8:45am CST

Opening Remarks: Day 2 Grand DE

9:00am CST

Keynote Day 2: Been There, Done That, Do It Again - A Conversation with Experienced Library Marketers Grand DE

10:00am CST

Making Marketing Easy: Cat-ivating Library Programs for Impactful Engagement Grand GH IDEA in Action: Your Voices Best Practices - Empowering Students, Building Bridges Grand A Email Essentials: Increasing Patron Engagement through Marketing Grand F No Degree Required: Tips for Powerful Promotions for the Non-Designer Grand BC

11:15am CST

Taking a Community-Based Approach to Branding Grand BC Roundtable Session Mills Studio 6 Elevating Library Milestones: From Concrete to Community - The Robarts Library 50th Anniversary Journey Grand F Building a Video Powerhouse: Project Management, Quality Standards, and Staff Development for Effective Library Marketing Grand GH

12:15pm CST

Lunch Day 2 Grand DE

1:30pm CST

From Brand Guides to Wayfinding and Websites: Creating Consistent Customer Experiences Grand F Structuring Internal Communication from the Top-Down and Bottom-Up Grand BC "Wait, Librarians do WHAT?!": Marketing Research and Instruction Services to Different Audiences Grand A Embracing Short Form Video Grand GH

2:30pm CST

Beverage Break: Day 2 Foyer

3:00pm CST

Inside Out vs. Outside In: Strategies for Library Rebranding Grand BC Building Buy-In: Change Management Strategies for Library Marketers Grand A Newsletter Networks Past & Present: Information & Resource Sharing in a Consortial Context Grand F How to Deconstruct and Reconstruct Your Homepage: Notes from the Tortured Webmasters Department Grand GH

4:15pm CST

LMCG Open House Grand A

6:30pm CST

Dine-Around: Bridge Tap House and Wine Bar Bridge Tap House and Wine Bar Dine-Around: Budweiser Brewhouse Budweiser Brewhouse Dine-Around: Mozay Restaurant Mozay Restaurant Dine-Around: Old Spaghetti Factory Old Spaghetti Factory Dine-Around: Salt + Smoke Salt + Smoke Dine-Around: Schlafly Tap Room Schlafly Tap Room

8:30am CST

Garden Tour and Coffee (Self-Guided)