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Welcome to the 10th Annual Library Marketing and Communications Conference!
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Two for the Price of One: Creating Campaigns that Increase Philanthropy and Brand Awareness
Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand BC
In this presentation we will discuss how to - and why you should - turn a fundraising campaign into library awareness and brand building opportunities. Staff of the library’s marketing and library foundation offices will share their experience running a Library Giving Day campaign including what worked, what didn’t, how you can put your own spin on this national day of giving. This presentation will also provide ways you can involve every staff member in raising money for your system and how to overcome resistance.
Speakers
avatar for Cathleen Sparrow

Cathleen Sparrow

Executive Director, Library Foundation, Anne Arundel County Public Library Foundation
Cathleen Sparrow is an innovative and collaborative leader with 30 years of executive-level experience across government, corporate, and nonprofit sectors, including 20 years in nonprofit fundraising. Passionate about community engagement, volunteerism, and mission-inspired fundraising... Read More →
avatar for Christine Feldmann

Christine Feldmann

Director of Marketing and Communications, Anne Arundel County Public Library
Christine Feldmann (she/her) currently serves as the Director of Marketing and Communications where she provides strategic communications advice for the Anne Arundel County Public Library CEO and Board of Trustees. She is responsible for all communications efforts on behalf of the... Read More →
Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand BC
  Campaigns and Programs

Attendees (129)


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