LMCC24

Is your library wallpapered in signs and flyers that are meant to be helpful but are a confusing hodgepodge? Does your website need an update? Have you been thinking about creating a brand guide but don’t know where to start? This session is for you! Learn how one library updated its brand guide (including a new primary and secondary color palette, designated fonts, and design and photography guidelines) then used it for a systemwide wayfinding and signage project and web redesign project. The result? A consistent experience for customers, whether visiting online or in person.