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Welcome to the 10th Annual Library Marketing and Communications Conference!
Thursday November 14, 2024 3:00pm - 4:00pm CST
You’ve heard what can’t go on a homepage, but what CAN go on a homepage? In this session, we’re deconstructing elements of a library homepage from both a visual and content perspective, including main navigation. Next, we'll discuss how to develop your homepage goals when you prioritize your library's audiences, mission, and initiatives. Then, we'll need your help to design a homepage together, using poll-based audience participation to rank homepage elements and watch a homepage be brought to life. Tada, you've reviewed and created a homepage with an exercise you can scale at your library.
Speakers
avatar for Kati Polodna

Kati Polodna

Implementation Specialist, BiblioCommons
Kati Polodna is an Implementation Specialist at BiblioCommons who has helped 24 public libraries design their new websites. Prior to BiblioCommons, Kati worked at Arapahoe Libraries as a Web Content Developer and Marketing Specialist, and also worked several years on the floor with... Read More →
avatar for Claudia Strange

Claudia Strange

PR/Marketing Director, Fulton County Library System
Claudia Strange is a Marketing and Communications Professional with a love for all things digital. Claudia serves as the Director of PR and Marketing for the Fulton County Library System in Atlanta, Georgia. With an expertise in government communications, her passion is helping local... Read More →
Sponsors
avatar for Keesha Marson

Keesha Marson

Transform your public library's essential online services — your website, your catalog, your mobile app, your events calendar, and your marketing communications — into engaging experiences your staff and patrons will love.
Thursday November 14, 2024 3:00pm - 4:00pm CST
Grand GH

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