LMCC24

Giveaways can be an engagement opportunity on social media – rewarding existing followers and attracting new ones. However, the success of these promotional posts can vary. I will review the performance of our library’s giveaways, the lessons learned, and share best practices to replicate our successes and avoid our “failures.” Whether your library has hosted giveaways in the past or is planning to do so in the future, I will share my insights as far as logistics, opportunities, and challenges. Overall, this presentation will be a critical analysis of giveaways and their potential role in the library social media strategy.