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Welcome to the 10th Annual Library Marketing and Communications Conference!
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Taking a Community-Based Approach to Branding
Thursday November 14, 2024 11:15am - 12:15pm CST
Grand BC
What happens when you have a library brand that is stuck in the past? You try again - this time with an eye to the future and a growing community. That’s what Clearview Library District (CLD) did in 2023, when they developed a new brand identity and naming standards for their expanding district. Hear from CLD Communications Specialist Christine Henschler and Consultant Cordelia Anderson about why CLD’s past brand wasn’t working anymore, how they designed a stakeholder feedback process that helped everyone feel heard, and how the new brand reflected the values of their community.
Speakers
avatar for Cordelia Anderson

Cordelia Anderson

CEO, Cordelia Anderson Conculting
Cordelia Anderson is a seasoned marketing and communications consultant with more than 25 years of experience. She has clients across the US and Canada, and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Cordelia is... Read More →
avatar for Christine Henschler

Christine Henschler

Communications Specialist, Clearview Library District
Christine Henschler is the Communications Specialist at Clearview Library District with 8+ years of experience in communications and public relations. With a Master's Degree in Communications, she has experience crafting compelling messaging and marketing strategies. Over the past... Read More →
Thursday November 14, 2024 11:15am - 12:15pm CST
Grand BC
  Branding

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