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Welcome to the 10th Annual Library Marketing and Communications Conference!
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🚨ACTION NEEDED🚨: Revising Automated Emails for a Better Brand Experience
Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand F
When was the last time you (or your patrons) looked at your library’s automated emails? System-generated messaging may be the most frequently used—yet overlooked—avenue of patron communication.

We collected interview and survey feedback from over 500 patrons and uncovered a range of issues with existing email templates related to library jargon, email length, emotional impact, and more. Drawing on our data and best practices, we created an evidence-based email content guide to facilitate clear and concise communication in a consistent library voice.

Join us to learn how to improve your email content and elevate your library’s brand.
Speakers
avatar for Alena Manjuck

Alena Manjuck

Outreach & Engagement Librarian, Nevada State UniversitynLibrary
As the Outreach & Engagement Librarian, Alena is responsible for leading the Nevada State UniversityLibrary’s marketing and outreach efforts. Alena holds a BA in English and Art from Lafayette College and anMSLS from the University of North Carolina at Chapel Hill. She is a recipient... Read More →
avatar for Lauren Johnson

Lauren Johnson

User Experience Librarian, Nevada State UniversitynLibrary
As the User Experience Librarian at Nevada State University, Lauren designs and conducts holistic assessments of library resources and services so the Library can make evidence-based changes to better serve the University's growing community. She holds a BA in English and Theatre... Read More →
Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand F
  Marketing Strategies

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