Loading…
Welcome to the 10th Annual Library Marketing and Communications Conference!
← Back to schedule
Pizza for Reading: Using Nostalgia and Digital Marketing to Engage Cardholders
Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand GH
The Book-It program with Pizza Hut in the 80’s and 90’s is a core memory for millennials and Gen-Xers. In 2021, DMPL launched the 30x30 Challenge, to capitalize on fond memories many have reading books to win pizza as kids. In 2023, 774 people participated and 308 completed the challenge, to read 30 minutes a day for 30 days. Finishers are entered into a drawing to win one of 30 gift cards to a local pizza restaurant. The session will cover the logistics, marketing tactics, using business partners to enhance the reach of the campaign, and success of the program.
Speakers
avatar for Kelly Marble

Kelly Marble

Digital Marketing Specialist, Des Moines Public Library
Kelly Marble is the Digital Marketing Specialist at the Des Moines Public Library. Over the course of her seven-year career she has worked in a variety of industries specializing in social media and email marketing. She found her home in the library marketing world three years ago... Read More →
Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand GH
  Campaigns and Programs

Attendees (101)


Log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Share Modal

Share this link via

Or copy link