LMCC24

LMCC24

Welcome to the 10th Annual Library Marketing and Communications Conference!

10:00am CST

Mascots for Marketing! Re-investing our JCD-Winning Funds for Library Promotions Grand A Balancing Acts: Navigating Sensitive Community Topics with Grace Grand GH Bite-Size Market Research Tools: Micro Surveys and Usability Studies Grand F

11:15am CST

Marketing Library Services to Transgender Patrons Grand GH It’s Giving Promotional Items: An Assessment and Analysis of Giveaways on Instagram Grand A

1:30pm CST

Pizza for Reading: Using Nostalgia and Digital Marketing to Engage Cardholders Grand GH Accessible Marketing Through a Trauma-Informed Lens Grand F Social Media Strategy Survivor: Outwit, Outplay, Outlast Grand A

3:00pm CST

Main Character Energy: How to Adopt Influencer Content to Drive Your Social Media Engagement Grand BC

10:00am CST

IDEA in Action: Your Voices Best Practices - Empowering Students, Building Bridges Grand A Email Essentials: Increasing Patron Engagement through Marketing Grand F

11:15am CST

Elevating Library Milestones: From Concrete to Community - The Robarts Library 50th Anniversary Journey Grand F Building a Video Powerhouse: Project Management, Quality Standards, and Staff Development for Effective Library Marketing Grand GH

1:30pm CST

From Brand Guides to Wayfinding and Websites: Creating Consistent Customer Experiences Grand F Structuring Internal Communication from the Top-Down and Bottom-Up Grand BC "Wait, Librarians do WHAT?!": Marketing Research and Instruction Services to Different Audiences Grand A Embracing Short Form Video Grand GH

3:00pm CST

Building Buy-In: Change Management Strategies for Library Marketers Grand A Newsletter Networks Past & Present: Information & Resource Sharing in a Consortial Context Grand F How to Deconstruct and Reconstruct Your Homepage: Notes from the Tortured Webmasters Department Grand GH