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Welcome to the 10th Annual Library Marketing and Communications Conference!
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Kaisa Dum
Fredricksen Library
Marketing Coordinator
Camp Hill, PA
Wednesday
, November 13
7:00am CST
Name Badge Pickup
Foyer
7:30am CST
Light Breakfast: Day 1
Grand DE
8:45am CST
Opening Remarks: Day 1
Grand DE
9:00am CST
Keynote Day 1: Very Demure, Very Mindful, and Very Asian Futures in Library Marketing
Grand DE
10:00am CST
#Linking Up Libraries: Increasing Social Media Engagement through Collaboration
Grand BC
11:15am CST
It’s Giving Promotional Items: An Assessment and Analysis of Giveaways on Instagram
Grand A
12:15pm CST
Lunch Day 1
Grand DE
Sponsor Showcase
Prefunction
Swag Swap
Park View
1:30pm CST
Pizza for Reading: Using Nostalgia and Digital Marketing to Engage Cardholders
Grand GH
2:30pm CST
Beverage Break: Day 1
Foyer
3:00pm CST
Beg, Borrow, Steal: Finding and Implementing Ideas for Library Outreach
Grand GH
Poster: The One-Person Marketing Team
Prefunction
Main Character Energy: How to Adopt Influencer Content to Drive Your Social Media Engagement
Grand BC
Poster: So Many Posts, So Little Time! How to Recruit Support to Create Consistent and Varied Social Media Content
Prefunction
4:30pm CST
10th Anniversary Opening Night Reception
Grand DE
Thursday
, November 14
7:30am CST
Light Breakfast: Day 2
Grand DE
8:45am CST
Opening Remarks: Day 2
Grand DE
9:00am CST
Keynote Day 2: Been There, Done That, Do It Again - A Conversation with Experienced Library Marketers
Grand DE
10:00am CST
Email Essentials: Increasing Patron Engagement through Marketing
Grand F
11:15am CST
Taking a Community-Based Approach to Branding
Grand BC
Building a Video Powerhouse: Project Management, Quality Standards, and Staff Development for Effective Library Marketing
Grand GH
12:15pm CST
Lunch Day 2
Grand DE
1:30pm CST
From Brand Guides to Wayfinding and Websites: Creating Consistent Customer Experiences
Grand F
2:30pm CST
Beverage Break: Day 2
Foyer
3:00pm CST
Inside Out vs. Outside In: Strategies for Library Rebranding
Grand BC
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