LMCC24: Full Schedule

Welcome to the 10th Annual Library Marketing and Communications Conference!

11:15am CST

Roundtable Session

Thursday November 14, 2024 11:15am - 12:15pm CST

Join a roundtable discussion with like-minded library marketers and communicators. There will be three rounds of 20-minute conversations per table, so you can select up to three topics of interest:

Branding and Identity: Understanding the importance of a consistent brand message, logo, color scheme, and voice in shaping public perception.
Content Marketing: Creating valuable, relevant content (blogs, videos, infographics, etc.) to attract and retain customers, driving engagement and loyalty.
Social Media Strategy: How to leverage social platforms (Instagram, Facebook, LinkedIn, etc.) to build community, create awareness, and drive conversions.
Email Marketing: Best practices for crafting effective email campaigns, including segmentation, personalization, and performance tracking.
Crisis Communication: Developing a communication plan to manage public relations crises, ensuring timely, transparent, and effective messaging during emergencies.
AI: How to use AI to drive marketing and communication efficiency while evaluating the risks and associated advantages.

Speakers

Amanda Donovan

Director of Marketing and Communication, Spokane Public Library

Amanda Donovan is the Director of Marketing and Communication at Spokane Public Library. A John Cotton Dana Award and PRXchange Award winner, Amanda has more than 19 years of marketing and communication experience including 7 years in library marketing. When not handling Library communications... Read More →

Deborah Hakes

Georgia Public Library Service

Deborah Hakes leads marketing and communications for Georgia Public Library Service, which was named Library Journal's 2020 Marketer of the Year. Hakes has a passion for amplifying the voices of those who do good and telling stories that drive people to take action. She has spent... Read More →

Thursday November 14, 2024 11:15am - 12:15pm CST
Mills Studio 6

Networking

Format Workshop
Audience Beginner