LMCC24

During Summer 2023, librarians responsible for social media at five academic libraries in mid-Missouri came together for a day-long retreat, and an ongoing collaboration was born. Now in our second year, our group is evolving to meet the dynamic challenges in the social space. During this panel, you’ll learn how to organize your own retreat, how to establish a workflow for consistent and timely communication, how to collectively brainstorm to create social media that makes sense for your diverse audiences, and how to use your collective expertise to help each other advocate for our vital work.

In this presentation we will discuss how to - and why you should - turn a fundraising campaign into library awareness and brand building opportunities. Staff of the library’s marketing and library foundation offices will share their experience running a Library Giving Day campaign including what worked, what didn’t, how you can put your own spin on this national day of giving. This presentation will also provide ways you can involve every staff member in raising money for your system and how to overcome resistance.

Struggling to get headlines in your newspaper or a feature for your library on TV news? Get the inside scoop on how to get media coverage for your library from people who know best: former journalists. This panel discussion features 4 award-winning journalists who made the switch to library marketing. They’ll give an inside look at what newsrooms today, the hurdles journalists face, and how to appeal to news decision makers. Learn the do’s and don’ts of story pitching in this interactive discussion that lets the audience turn the tables on former journalists to ask the hard-hitting questions about media.

The rise of social media influencers has shifted the way in which organizations market themselves. In this 50 minute session, Vianey Becerra, Social Media Manager for the Enoch Pratt Free Library, will discuss how you can create content and apply creative inspiration used by today's influencers to your social media to increase engagement among customers. This training includes an overview of current social media trends, content and idea stimulation, and promotion of influencer building blocks to help you create an engaging social media strategy for your library.

Challenged by creating attractive promotional materials that represent your brand's style while also adhering to accessibility standards? You don't need a design degree to learn time-saving techniques and gain confidence in your design abilities. In this engaging and interactive presentation, you'll discover the power of well-designed promotional materials. You'll also receive practical tips and actionable insights to improve your promotional efforts and connect with everyone in your community.

What happens when you have a library brand that is stuck in the past? You try again - this time with an eye to the future and a growing community. That’s what Clearview Library District (CLD) did in 2023, when they developed a new brand identity and naming standards for their expanding district. Hear from CLD Communications Specialist Christine Henschler and Consultant Cordelia Anderson about why CLD’s past brand wasn’t working anymore, how they designed a stakeholder feedback process that helped everyone feel heard, and how the new brand reflected the values of their community.

Elevate your organization's internal communication game with actionable strategies straight from Spokane Public Library's playbook. Communications leaders from Spokane Public Library will walk attendees through the past, present, and future of their internal communication strategy, highlighting successful tactics and pointing out continued areas for improvement. From hierarchical dissemination of information by management to the grassroots input and feedback from frontline staff, learn how to manage internal communication using key strategies like weekly all-staff emails, a comprehensive internal website, and an easy-to-maintain internal resource structure. This session also includes a coaching strategy for how to upskill communication skills in frontline leadership.

Explore the dynamic world of library branding in our panel presentation. Join us as we compare the in-house rebranding journey of one library with the external design approach of another. Discover the pros and cons of each method, empowering libraries to make informed decisions for their branding strategies. Through real-life case studies, we'll delve into the creative processes, challenges, and successes, showcasing how libraries can leverage internal talent or collaborate with external experts to achieve impactful brand transformations. Gain valuable insights into navigating the diverse paths of library rebranding in this engaging and informative session.