LMCC24

Challenged by creating attractive promotional materials that represent your brand's style while also adhering to accessibility standards? You don't need a design degree to learn time-saving techniques and gain confidence in your design abilities. In this engaging and interactive presentation, you'll discover the power of well-designed promotional materials. You'll also receive practical tips and actionable insights to improve your promotional efforts and connect with everyone in your community.

Engaging video is the standard for modern marketing, but the process of capturing, editing, and producing high quality video content can be overwhelming for libraries without dedicated marketing staff. In this presentation, Plano Public Library will share how their eProduction team contributes to the efficient development of video content for instructional videos and social media drawing from all positions and skill levels. We will discuss our project management strategies, brand and quality standards, and how members of the eProduction team are trained and supported.

Short form video has dramatically increased in popularity over the past few years and the graphics and photos that we used to post no longer get decent organic reach. We all know that video is the way to go but how can we change our mindset to be video first when developing ideas and how is it even possible to increase video content creation with an already packed schedule? In this talk attendees will learn practical tips on idea development and video production to speed up the workflow while increasing engagement.

You’ve heard what can’t go on a homepage, but what CAN go on a homepage? In this session, we’re deconstructing elements of a library homepage from both a visual and content perspective, including main navigation. Next, we'll discuss how to develop your homepage goals when you prioritize your library's audiences, mission, and initiatives. Then, we'll need your help to design a homepage together, using poll-based audience participation to rank homepage elements and watch a homepage be brought to life. Tada, you've reviewed and created a homepage with an exercise you can scale at your library.