LMCC24

John Cotton Dana Award-winning Delaware County District Library reinvested their winnings to create a brand new mascot for the public library system. Percival Unicorn - or Percy for short - made his magical debut to the people of Delaware County in the Spring of 2022 and was an instant hit.

In this session, attendees will take away lessons learned for staff buy-in when developing any marketing campaign (but especially one with a friendly blue unicorn!), a unique approach to community engagement with a Pre-K audience, and Percy's next adventure as a spokesperson for kindergarten readiness!

In this presentation we will discuss how to - and why you should - turn a fundraising campaign into library awareness and brand building opportunities. Staff of the library’s marketing and library foundation offices will share their experience running a Library Giving Day campaign including what worked, what didn’t, how you can put your own spin on this national day of giving. This presentation will also provide ways you can involve every staff member in raising money for your system and how to overcome resistance.

The Book-It program with Pizza Hut in the 80’s and 90’s is a core memory for millennials and Gen-Xers. In 2021, DMPL launched the 30x30 Challenge, to capitalize on fond memories many have reading books to win pizza as kids. In 2023, 774 people participated and 308 completed the challenge, to read 30 minutes a day for 30 days. Finishers are entered into a drawing to win one of 30 gift cards to a local pizza restaurant. The session will cover the logistics, marketing tactics, using business partners to enhance the reach of the campaign, and success of the program.

Libraries are experts at outreach. We host tons of events, create lots of materials, and engage our community every day. But, sometimes, our regular work can feel a bit stale. How can we come up with innovative outreach ideas? This interactive session will explore our creative process. Attendees will learn strategies for seeking inspiration from diverse sources and fun methods of brainstorming. Then, we’ll look at how we can adapt these ideas for our specific organizations and communities. This session will provide practical tips for turning ideas into action plans, securing buy-in, adopting a resilient mindset, and navigating potential challenges.

Discover the secrets behind Worcester Public Library's worldwide phenomenon, March Meowness. Uncover what made this program so engaging and how you can replicate its success at your library.

When WPL proposed fee forgiveness, we aimed to impact our community directly. Our innovative concept of accepting cat pictures as payment sparked lively discussions everywhere!

Join us to explore inventive approaches to presenting programs and initiatives at your library. Discover how to highlight essential services while crafting enjoyable experiences for your patrons. Let's make your library the talk of the town!