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Welcome to the 10th Annual Library Marketing and Communications Conference!

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strong>Branding [clear filter]
Thursday, November 14
 

11:15am CST

Taking a Community-Based Approach to Branding
Thursday November 14, 2024 11:15am - 12:15pm CST
What happens when you have a library brand that is stuck in the past? You try again - this time with an eye to the future and a growing community. That’s what Clearview Library District (CLD) did in 2023, when they developed a new brand identity and naming standards for their expanding district. Hear from CLD Communications Specialist Christine Henschler and Consultant Cordelia Anderson about why CLD’s past brand wasn’t working anymore, how they designed a stakeholder feedback process that helped everyone feel heard, and how the new brand reflected the values of their community.
Speakers
avatar for Cordelia Anderson

Cordelia Anderson

CEO, Cordelia Anderson Conculting
Cordelia Anderson is a seasoned marketing and communications consultant with more than 25 years of experience. She has clients across the US and Canada, and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Cordelia is... Read More →
avatar for Christine Henschler

Christine Henschler

Communications Specialist, Clearview Library District
Christine Henschler is the Communications Specialist at Clearview Library District with 8+ years of experience in communications and public relations. With a Master's Degree in Communications, she has experience crafting compelling messaging and marketing strategies. Over the past... Read More →
Thursday November 14, 2024 11:15am - 12:15pm CST
Grand BC

1:30pm CST

From Brand Guides to Wayfinding and Websites: Creating Consistent Customer Experiences
Thursday November 14, 2024 1:30pm - 2:30pm CST
Is your library wallpapered in signs and flyers that are meant to be helpful but are a confusing hodgepodge? Does your website need an update? Have you been thinking about creating a brand guide but don’t know where to start? This session is for you! Learn how one library updated its brand guide (including a new primary and secondary color palette, designated fonts, and design and photography guidelines) then used it for a systemwide wayfinding and signage project and web redesign project. The result? A consistent experience for customers, whether visiting online or in person.
Speakers
avatar for Christie Lassen

Christie Lassen

Director of Communications and External Affairs, Howard County Library System
With more than 25 years’ experience in communications, Christie Lassen brings a wealth of experience spanning various types of organizations. She is a graduate of Leadership Howard County and a member of various local boards and committees where she contributes her expertise in... Read More →
avatar for Kristen Blount

Kristen Blount

Senior Graphic Designer, Howard County Library System
Kristen Blount (she/her) is the Senior Graphic Designer for Howard County Library System (Maryland). With 20+ years of experience, she is responsible for all print materials, including a bi-monthly news and events magazine, the annual report, and summer reading games and collateral... Read More →
Thursday November 14, 2024 1:30pm - 2:30pm CST
Grand F

3:00pm CST

Inside Out vs. Outside In: Strategies for Library Rebranding
Thursday November 14, 2024 3:00pm - 4:00pm CST
Explore the dynamic world of library branding in our panel presentation. Join us as we compare the in-house rebranding journey of one library with the external design approach of another. Discover the pros and cons of each method, empowering libraries to make informed decisions for their branding strategies. Through real-life case studies, we'll delve into the creative processes, challenges, and successes, showcasing how libraries can leverage internal talent or collaborate with external experts to achieve impactful brand transformations. Gain valuable insights into navigating the diverse paths of library rebranding in this engaging and informative session.
Speakers
avatar for Kelly Horvath

Kelly Horvath

Head of Marketing & Communications, Lincolnwood Public Library
Kelly Horvath brings over two decades of design experience as a former high school art teacher and owner of a boutique design studio to her role as Head of Marketing & Communications at Lincolnwood Library. With a decade spent working in libraries, Kelly oversees all creative and... Read More →
ED

Erin Del Signore

Associate Director, Community Engagement, Charles County Public Library
Erin Del Signore has been with the Charles County Public Library for six years, first serving in the role of Marketing Manager. Erin currently leads the Community Engagement Department, which includes programming, marketing, outreach, as well as the library's fleet of vehicles. During... Read More →
Thursday November 14, 2024 3:00pm - 4:00pm CST
Grand BC
 
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