LMCC24

When was the last time you (or your patrons) looked at your library’s automated emails? System-generated messaging may be the most frequently used—yet overlooked—avenue of patron communication.

We collected interview and survey feedback from over 500 patrons and uncovered a range of issues with existing email templates related to library jargon, email length, emotional impact, and more. Drawing on our data and best practices, we created an evidence-based email content guide to facilitate clear and concise communication in a consistent library voice.

Join us to learn how to improve your email content and elevate your library’s brand.

Libraries are experts at outreach. We host tons of events, create lots of materials, and engage our community every day. But, sometimes, our regular work can feel a bit stale. How can we come up with innovative outreach ideas? This interactive session will explore our creative process. Attendees will learn strategies for seeking inspiration from diverse sources and fun methods of brainstorming. Then, we’ll look at how we can adapt these ideas for our specific organizations and communities. This session will provide practical tips for turning ideas into action plans, securing buy-in, adopting a resilient mindset, and navigating potential challenges.

This session will explore the FIRST Values Framework, a conceptual framework designed to foster empathy-driven marketing strategies within library contexts. This framework was introduced in the book "Empathy by Design: Empathy-Driven Marketing for Libraries" and aims to foster empathy-driven library marketing. It also helps to build meaningful connections with diverse library audiences. We will discuss how the FIRST Framework can shape marketing strategies, enhance user experiences, and provide actionable insights. The goal is to empower attendees to create impactful library marketing campaigns. This session will equip participants with actionable insights on using the FIRST Framework to cultivate empathic and inclusive library marketing strategies. The session will provide a platform for interactive learning and collaborative exploration of empathy-driven approaches in library marketing.

Discover the secrets behind Worcester Public Library's worldwide phenomenon, March Meowness. Uncover what made this program so engaging and how you can replicate its success at your library.

When WPL proposed fee forgiveness, we aimed to impact our community directly. Our innovative concept of accepting cat pictures as payment sparked lively discussions everywhere!

Join us to explore inventive approaches to presenting programs and initiatives at your library. Discover how to highlight essential services while crafting enjoyable experiences for your patrons. Let's make your library the talk of the town!

What happens when you have a library brand that is stuck in the past? You try again - this time with an eye to the future and a growing community. That’s what Clearview Library District (CLD) did in 2023, when they developed a new brand identity and naming standards for their expanding district. Hear from CLD Communications Specialist Christine Henschler and Consultant Cordelia Anderson about why CLD’s past brand wasn’t working anymore, how they designed a stakeholder feedback process that helped everyone feel heard, and how the new brand reflected the values of their community.

Join a roundtable discussion with like-minded library marketers and communicators. There will be three rounds of 20-minute conversations per table, so you can select up to three topics of interest:

• Branding and Identity: Understanding the importance of a consistent brand message, logo, color scheme, and voice in shaping public perception.
• Content Marketing: Creating valuable, relevant content (blogs, videos, infographics, etc.) to attract and retain customers, driving engagement and loyalty.
• Social Media Strategy: How to leverage social platforms (Instagram, Facebook, LinkedIn, etc.) to build community, create awareness, and drive conversions.
• Email Marketing: Best practices for crafting effective email campaigns, including segmentation, personalization, and performance tracking.
• Crisis Communication: Developing a communication plan to manage public relations crises, ensuring timely, transparent, and effective messaging during emergencies.
• AI: How to use AI to drive marketing and communication efficiency while evaluating the risks and associated advantages.