LMCC24

Learn how to make a big impact through marketing with a team as small as just one person! Ashley, from Milton Public Library, will share how she manages social media, in-house marketing, and how she is growing the influence of the library online, all while still finding time to help with programming and customer service! Maximize your marketing time with some tips and tricks to help you connect with your patrons today.

Instead of sending lengthy “welcome to the new semester” emails (that nobody reads), our University Library launched a weekly, single-topic newsletter with catchy headlines. Our model was sustainable and democratic: We enlisted colleagues to contribute ideas, write content, and offer visual materials from our archives. And it was successful. This poster shares lessons learned in launching a weekly newsletter - what worked: a collaborative model, timely topics connected to events and faculty needs throughout the academic year; and what we learned to do differently: create clearer guidelines for contributors, develop a publication schedule with deadlines, focus topics on library-specific resources.

Posting on your libraries’ social media accounts can get repetitive and can be creatively exhausting as you search for interesting content to share. Whether you work solo or on a team, it can be a challenge to constantly think of new posts on top of other responsibilities you may have. Learn how to create a system where you can connect with colleagues to build a pipeline for unique content to post to free up some creative headspace. This presentation will include tips for collaboration, tools for easy content creation, and strategies for organizing and maintaining a posting schedule.