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Welcome to the 10th Annual Library Marketing and Communications Conference!

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Wednesday, November 13
 

10:00am CST

Balancing Acts: Navigating Sensitive Community Topics with Grace
Wednesday November 13, 2024 10:00am - 11:00am CST
Grand GH
This session provides insights into managing sensitive community topics such as drag story time events, emphasizing effective communication strategies and community engagement. Participants will learn how to maintain respectful and constructive dialogues, handle diverse community feedback, and keep their sanity intact while navigating these 'lightning rod' discussions. Through a focus on inclusivity and understanding, the presentation aims to equip attendees with the skills to foster community cohesion and handle controversial topics with confidence.
Speakers
avatar for Michal Utko

Michal Utko

Director of Marketing and Communications, Okanagan Regional Library
Michal Utko has dedicated over seven years to branding, marketing, and communication at the Okanagan Regional Library. Previously, he managed and collaborated at marketing agencies, working with brands such as Volvo, Jaguar, and Mitsubishi. Passionate about design and architecture... Read More →
Wednesday November 13, 2024 10:00am - 11:00am CST
Grand GH
  Compassionate Marketing

10:00am CST

#Linking Up Libraries: Increasing Social Media Engagement through Collaboration
Wednesday November 13, 2024 10:00am - 11:00am CST
Grand BC
During Summer 2023, librarians responsible for social media at five academic libraries in mid-Missouri came together for a day-long retreat, and an ongoing collaboration was born. Now in our second year, our group is evolving to meet the dynamic challenges in the social space. During this panel, you’ll learn how to organize your own retreat, how to establish a workflow for consistent and timely communication, how to collectively brainstorm to create social media that makes sense for your diverse audiences, and how to use your collective expertise to help each other advocate for our vital work.
Speakers
avatar for Jennifer Gravley

Jennifer Gravley

Assistant Director, Stafford Library, Columbia College
Jennifer Gravley is the Assistant Director at Stafford Library, Columbia College (Missouri), where she wears many hats. She enjoys outreach, social media, programming, and even committee work as an opportunity to collaborate across campus. She holds a BA in English—Literature and... Read More →
avatar for Emma Fernandez

Emma Fernandez

Instruction Librarian, Stephens College
Emma Fernandez is an Instruction Librarian at Stephens College in Columbia, MO. Her areas of focus include the School of Health Sciences and the Conservatory. She provides class instruction, assists with research, conducts individual consultations, and more. She received a B.A. in... Read More →
avatar for Taira Meadowcroft

Taira Meadowcroft

Public Health and Community Engagement Librarian, University of Missouri Libraries
Taira Meadowcroft (she/her) is the Public Health and Community Engagement Librarian at the Health Sciences Library and curates the MU Libraries social media accounts.
avatar for Jill Mahoney

Jill Mahoney

Associate Professor and Director, William Woods University
Jill Mahoney is an Associate Professor and Director of the University Library at William Woods University in Fulton, MO. She oversees library operations and teaches Information Literacy courses in the General Education program. She received a BA in Anthropology from Webster University... Read More →
avatar for Victoria Knight

Victoria Knight

Director of Library Services, Westminster College
Victoria Knight is the Director of Library Services for Westminster College in Fulton, Missouri, where she oversees the operations of Reeves Library and the Westminster College Archives. She received a B.A. in English from the University of Missouri-Columbia, as well as her Masters... Read More →
Wednesday November 13, 2024 10:00am - 11:00am CST
Grand BC
  Social Media

11:15am CST

Two for the Price of One: Creating Campaigns that Increase Philanthropy and Brand Awareness
Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand BC
In this presentation we will discuss how to - and why you should - turn a fundraising campaign into library awareness and brand building opportunities. Staff of the library’s marketing and library foundation offices will share their experience running a Library Giving Day campaign including what worked, what didn’t, how you can put your own spin on this national day of giving. This presentation will also provide ways you can involve every staff member in raising money for your system and how to overcome resistance.
Speakers
avatar for Cathleen Sparrow

Cathleen Sparrow

Executive Director, Library Foundation, Anne Arundel County Public Library Foundation
Cathleen Sparrow is an innovative and collaborative leader with 30 years of executive-level experience across government, corporate, and nonprofit sectors, including 20 years in nonprofit fundraising. Passionate about community engagement, volunteerism, and mission-inspired fundraising... Read More →
avatar for Christine Feldmann

Christine Feldmann

Director of Marketing and Communications, Anne Arundel County Public Library
Christine Feldmann (she/her) currently serves as the Director of Marketing and Communications where she provides strategic communications advice for the Anne Arundel County Public Library CEO and Board of Trustees. She is responsible for all communications efforts on behalf of the... Read More →
Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand BC
  Campaigns and Programs

11:15am CST

Marketing Library Services to Transgender Patrons
Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand GH
Transgender members of our communities have distinct information needs that libraries can help meet. However, due to a variety of political and personal factors, many are hesitant to reach out.
How can you, as a marketing and library professional, connect with transgender people in your communities to inform them about library services? What do transgender patrons need to know about the library to see it as a safe place to find reliable information?
Attendees will leave with the knowledge and tools needed to create a marketing plan to attract transgender patrons with consideration to their individual library’s capabilities.
Speakers
avatar for Zephyr Rankin

Zephyr Rankin

Marketing and Communications Librarian, East Texas A&M University
Zephyr Rankin (he/they) is the Marketing and Communications Librarian at Waters Library at East Texas A&M University. After time at public libraries, Zephyr received his MLS from Emporia State University in 2022 and made the move to academia. While at East Texas A&M, he began working... Read More →
Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand GH
  Compassionate Marketing

1:30pm CST

Pizza for Reading: Using Nostalgia and Digital Marketing to Engage Cardholders
Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand GH
The Book-It program with Pizza Hut in the 80’s and 90’s is a core memory for millennials and Gen-Xers. In 2021, DMPL launched the 30x30 Challenge, to capitalize on fond memories many have reading books to win pizza as kids. In 2023, 774 people participated and 308 completed the challenge, to read 30 minutes a day for 30 days. Finishers are entered into a drawing to win one of 30 gift cards to a local pizza restaurant. The session will cover the logistics, marketing tactics, using business partners to enhance the reach of the campaign, and success of the program.
Speakers
avatar for Kelly Marble

Kelly Marble

Digital Marketing Specialist, Des Moines Public Library
Kelly Marble is the Digital Marketing Specialist at the Des Moines Public Library. Over the course of her seven-year career she has worked in a variety of industries specializing in social media and email marketing. She found her home in the library marketing world three years ago... Read More →
Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand GH
  Campaigns and Programs

3:00pm CST

Beg, Borrow, Steal: Finding and Implementing Ideas for Library Outreach
Wednesday November 13, 2024 3:00pm - 4:00pm CST
Grand GH
Libraries are experts at outreach. We host tons of events, create lots of materials, and engage our community every day. But, sometimes, our regular work can feel a bit stale. How can we come up with innovative outreach ideas? This interactive session will explore our creative process. Attendees will learn strategies for seeking inspiration from diverse sources and fun methods of brainstorming. Then, we’ll look at how we can adapt these ideas for our specific organizations and communities. This session will provide practical tips for turning ideas into action plans, securing buy-in, adopting a resilient mindset, and navigating potential challenges.
Speakers
avatar for Meghan Kowalski

Meghan Kowalski

Outreach and Reference Librarian, The University of the District of Columbia
Meghan Kowalski is the Outreach and Reference Librarian at the University of the District of Columbia. Previously, she worked at The Catholic University of America's Mullen Library where she held positions in both public and technical services. You can reach her on X (@meghan1943... Read More →
Wednesday November 13, 2024 3:00pm - 4:00pm CST
Grand GH
  Campaigns and Programs
 
Thursday, November 14
 

10:00am CST

Making Marketing Easy: Cat-ivating Library Programs for Impactful Engagement
Thursday November 14, 2024 10:00am - 11:00am CST
Grand GH
Discover the secrets behind Worcester Public Library's worldwide phenomenon, March Meowness. Uncover what made this program so engaging and how you can replicate its success at your library.

When WPL proposed fee forgiveness, we aimed to impact our community directly. Our innovative concept of accepting cat pictures as payment sparked lively discussions everywhere!

Join us to explore inventive approaches to presenting programs and initiatives at your library. Discover how to highlight essential services while crafting enjoyable experiences for your patrons. Let's make your library the talk of the town!
Speakers
avatar for Linnea Sheldon

Linnea Sheldon

Community Relations & Communications Manager, Worcester Public Library
Linnea is a seasoned communications expert with over 15 years of experience. Currently serving as the Community Relations & Communications Manager for the Worcester Public Library—a 2024 National Medal for Museum and Library Service finalist—she is known for her innovative campaigns... Read More →
Thursday November 14, 2024 10:00am - 11:00am CST
Grand GH
  Campaigns and Programs

11:15am CST

Taking a Community-Based Approach to Branding
Thursday November 14, 2024 11:15am - 12:15pm CST
Grand BC
What happens when you have a library brand that is stuck in the past? You try again - this time with an eye to the future and a growing community. That’s what Clearview Library District (CLD) did in 2023, when they developed a new brand identity and naming standards for their expanding district. Hear from CLD Communications Specialist Christine Henschler and Consultant Cordelia Anderson about why CLD’s past brand wasn’t working anymore, how they designed a stakeholder feedback process that helped everyone feel heard, and how the new brand reflected the values of their community.
Speakers
avatar for Cordelia Anderson

Cordelia Anderson

CEO, Cordelia Anderson Conculting
Cordelia Anderson is a seasoned marketing and communications consultant with more than 25 years of experience. She has clients across the US and Canada, and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Cordelia is... Read More →
avatar for Christine Henschler

Christine Henschler

Communications Specialist, Clearview Library District
Christine Henschler is the Communications Specialist at Clearview Library District with 8+ years of experience in communications and public relations. With a Master's Degree in Communications, she has experience crafting compelling messaging and marketing strategies. Over the past... Read More →
Thursday November 14, 2024 11:15am - 12:15pm CST
Grand BC
  Branding

1:30pm CST

From Brand Guides to Wayfinding and Websites: Creating Consistent Customer Experiences
Thursday November 14, 2024 1:30pm - 2:30pm CST
Grand F
Is your library wallpapered in signs and flyers that are meant to be helpful but are a confusing hodgepodge? Does your website need an update? Have you been thinking about creating a brand guide but don’t know where to start? This session is for you! Learn how one library updated its brand guide (including a new primary and secondary color palette, designated fonts, and design and photography guidelines) then used it for a systemwide wayfinding and signage project and web redesign project. The result? A consistent experience for customers, whether visiting online or in person.
Speakers
avatar for Christie Lassen

Christie Lassen

Director of Communications and External Affairs, Howard County Library System
With more than 25 years’ experience in communications, Christie Lassen brings a wealth of experience spanning various types of organizations. She is a graduate of Leadership Howard County and a member of various local boards and committees where she contributes her expertise in... Read More →
avatar for Kristen Blount

Kristen Blount

Senior Graphic Designer, Howard County Library System
Kristen Blount (she/her) is the Senior Graphic Designer for Howard County Library System (Maryland). With 20+ years of experience, she is responsible for all print materials, including a bi-monthly news and events magazine, the annual report, and summer reading games and collateral... Read More →
Thursday November 14, 2024 1:30pm - 2:30pm CST
Grand F
  Branding

1:30pm CST

Structuring Internal Communication from the Top-Down and Bottom-Up
Thursday November 14, 2024 1:30pm - 2:30pm CST
Grand BC
Elevate your organization's internal communication game with actionable strategies straight from Spokane Public Library's playbook. Communications leaders from Spokane Public Library will walk attendees through the past, present, and future of their internal communication strategy, highlighting successful tactics and pointing out continued areas for improvement. From hierarchical dissemination of information by management to the grassroots input and feedback from frontline staff, learn how to manage internal communication using key strategies like weekly all-staff emails, a comprehensive internal website, and an easy-to-maintain internal resource structure. This session also includes a coaching strategy for how to upskill communication skills in frontline leadership.
Speakers
avatar for Amanda Donovan

Amanda Donovan

Director of Marketing and Communication, Spokane Public Library
Amanda Donovan is the Director of Marketing and Communication at Spokane Public Library. A John Cotton Dana Award and PRXchange Award winner, Amanda has more than 19 years of marketing and communication experience including 7 years in library marketing. When not handling Library communications... Read More →
avatar for Alina Murcar

Alina Murcar

Communications Manager, Spokane Public Library
Alina is a Marketing and Communications Manager at Spokane Public Library with a passion for connecting communities through the power of informative, fun marketing strategies and relationship building. As an integral part of the Spokane Public Library team for the past two years... Read More →
avatar for Skyler Noble

Skyler Noble

Marketing & Communications Manager, Spokane Public Library
Skyler is a Marketing & Communications Manager at Spokane Public Library with over seven years ofexperience. She loves libraries not only for the vast collection of books and things to check out, but for thereaction people have when she shares with them all the awesome and unique... Read More →
Thursday November 14, 2024 1:30pm - 2:30pm CST
Grand BC
  Internal Communication

1:30pm CST

"Wait, Librarians do WHAT?!": Marketing Research and Instruction Services to Different Audiences
Thursday November 14, 2024 1:30pm - 2:30pm CST
Grand A
In this session, an academic journalism librarian at the University of Florida - whose research and instruction statistics have increased nearly every year since 2013 - will outline how she markets and frames these services in a way that generates interest from a wide variety of audiences – even beyond her liaison area. She will also describe how she has “sold” public and academic library research services to former students who are now practicing journalists, and to other groups outside academia. Tips and tricks (and lessons learned) will be discussed along with how these approaches can be applied to multiple library settings and sizes.
Speakers
avatar for April Hines

April Hines

Journalism and Mass Communications Librarian, University of Florida
April Hines is the Journalism and Mass Communications Librarian for the George A. Smathers Libraries at the University of Florida. Her research areas include information literacy instruction for journalists, library marketing and outreach, and social media engagement. She has a bachelor's... Read More →
Thursday November 14, 2024 1:30pm - 2:30pm CST
Grand A
  Sharing Your Story

1:30pm CST

Embracing Short Form Video
Thursday November 14, 2024 1:30pm - 2:30pm CST
Grand GH
Short form video has dramatically increased in popularity over the past few years and the graphics and photos that we used to post no longer get decent organic reach. We all know that video is the way to go but how can we change our mindset to be video first when developing ideas and how is it even possible to increase video content creation with an already packed schedule? In this talk attendees will learn practical tips on idea development and video production to speed up the workflow while increasing engagement.
Speakers
avatar for Keith Kesler

Keith Kesler

Social Media Librarian, Los Angeles Public Library
Keith Kesler has been the Social Media Librarian at Los Angeles Public Library since 2016. His work has been featured in the NY Times, L.A. Times, Washington Post, People, Sports Illustrated and many other publications. Most notably he produced the Linda Linda’s video for Racist... Read More →
avatar for Krystal Ruiz

Krystal Ruiz

Public Relations Specialist, Los Angeles Public Library
Krystal Ruiz has been a Public Relations Specialist at the Los Angeles Public Library since 2022. Her primary focus is to inform Angelenos of the endless possibilities available inside the Library's do-it-yourself makerspace, Octavia Lab. In addition to her role as a Public Relations... Read More →
Thursday November 14, 2024 1:30pm - 2:30pm CST
Grand GH
  Video and Design

3:00pm CST

Building Buy-In: Change Management Strategies for Library Marketers
Thursday November 14, 2024 3:00pm - 4:00pm CST
Grand A
Navigating change can be challenging—especially for beloved, historic institutions like libraries. If you’ve struggled to get staff or community buy-in for a change, this is session is for you. Learn strategies for navigating transitions in the library landscape. Explore practical approaches to guide your team and community through internal and external changes alike. See examples from one public library that has transformed their internal processes and digital presence in the three years since opening their first dedicated marketing position. You will leave with actionable ideas and renewed inspiration for managing change within your own institution.
Speakers
avatar for Victoria Edwards

Victoria Edwards

Marketing/Communications Coordinator, West Bloomfield Township Public Library
Victoria Edwards began her library career in reference and outreach before shifting to library marketing and administration. Since starting at the West Bloomfield Library in 2021, she has overseen numerous projects, including creating a Style Guide, facilitating a Community Needs... Read More →
Thursday November 14, 2024 3:00pm - 4:00pm CST
Grand A
  Internal Communication

3:00pm CST

How to Deconstruct and Reconstruct Your Homepage: Notes from the Tortured Webmasters Department
Thursday November 14, 2024 3:00pm - 4:00pm CST
Grand GH
You’ve heard what can’t go on a homepage, but what CAN go on a homepage? In this session, we’re deconstructing elements of a library homepage from both a visual and content perspective, including main navigation. Next, we'll discuss how to develop your homepage goals when you prioritize your library's audiences, mission, and initiatives. Then, we'll need your help to design a homepage together, using poll-based audience participation to rank homepage elements and watch a homepage be brought to life. Tada, you've reviewed and created a homepage with an exercise you can scale at your library.
Speakers
avatar for Kati Polodna

Kati Polodna

Implementation Specialist, BiblioCommons
Kati Polodna is an Implementation Specialist at BiblioCommons who has helped 24 public libraries design their new websites. Prior to BiblioCommons, Kati worked at Arapahoe Libraries as a Web Content Developer and Marketing Specialist, and also worked several years on the floor with... Read More →
avatar for Claudia Strange

Claudia Strange

PR/Marketing Director, Fulton County Library System
Claudia Strange is a Marketing and Communications Professional with a love for all things digital. Claudia serves as the Director of PR and Marketing for the Fulton County Library System in Atlanta, Georgia. With an expertise in government communications, her passion is helping local... Read More →
Sponsors
avatar for Keesha Marson

Keesha Marson

Transform your public library's essential online services — your website, your catalog, your mobile app, your events calendar, and your marketing communications — into engaging experiences your staff and patrons will love.
Thursday November 14, 2024 3:00pm - 4:00pm CST
Grand GH
  Video and Design
 
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