LMCC24

This session will explore the FIRST Values Framework, a conceptual framework designed to foster empathy-driven marketing strategies within library contexts. This framework was introduced in the book "Empathy by Design: Empathy-Driven Marketing for Libraries" and aims to foster empathy-driven library marketing. It also helps to build meaningful connections with diverse library audiences. We will discuss how the FIRST Framework can shape marketing strategies, enhance user experiences, and provide actionable insights. The goal is to empower attendees to create impactful library marketing campaigns. This session will equip participants with actionable insights on using the FIRST Framework to cultivate empathic and inclusive library marketing strategies. The session will provide a platform for interactive learning and collaborative exploration of empathy-driven approaches in library marketing.

Join us as we delve into our year-long celebration of the Robarts Library's 50th anniversary. We'll share the story of how we transformed a restricted-access, brutalist building perceived as closed-off and daunting into a warm and inviting opportunity for community engagement. From curating an exhibition and launching an immersive microsite, to hosting engaging events and leveraging social media, we'll reveal our strategies for maximizing impact with limited resources. Discover how archivists, librarians, and staff collaborated to elevate this milestone and engage with students and alumni around the globe, and leave with practical insights to apply in your local context.