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Welcome to the 10th Annual Library Marketing and Communications Conference!
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Maryann Zurmuehlen
Novi Public Library
Interim Assistant Director & Head of Support Services
Novi, Michigan
novilibrary.org
Wednesday
, November 13
7:00am CST
Name Badge Pickup
Foyer
8:45am CST
Opening Remarks: Day 1
Grand DE
9:00am CST
Keynote Day 1: Very Demure, Very Mindful, and Very Asian Futures in Library Marketing
Grand DE
10:00am CST
Mascots for Marketing! Re-investing our JCD-Winning Funds for Library Promotions
Grand A
11:15am CST
🚨ACTION NEEDED🚨: Revising Automated Emails for a Better Brand Experience
Grand F
12:15pm CST
Lunch Day 1
Grand DE
1:30pm CST
Social Media Strategy Survivor: Outwit, Outplay, Outlast
Grand A
2:30pm CST
Beverage Break: Day 1
Foyer
3:00pm CST
Main Character Energy: How to Adopt Influencer Content to Drive Your Social Media Engagement
Grand BC
Thursday
, November 14
8:45am CST
Opening Remarks: Day 2
Grand DE
9:00am CST
Keynote Day 2: Been There, Done That, Do It Again - A Conversation with Experienced Library Marketers
Grand DE
10:00am CST
Email Essentials: Increasing Patron Engagement through Marketing
Grand F
11:15am CST
Building a Video Powerhouse: Project Management, Quality Standards, and Staff Development for Effective Library Marketing
Grand GH
12:15pm CST
Lunch Day 2
Grand DE
1:30pm CST
Structuring Internal Communication from the Top-Down and Bottom-Up
Grand BC
2:30pm CST
Beverage Break: Day 2
Foyer
3:00pm CST
Inside Out vs. Outside In: Strategies for Library Rebranding
Grand BC
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