LMCC24

Discover the secrets behind Worcester Public Library's worldwide phenomenon, March Meowness. Uncover what made this program so engaging and how you can replicate its success at your library.

When WPL proposed fee forgiveness, we aimed to impact our community directly. Our innovative concept of accepting cat pictures as payment sparked lively discussions everywhere!

Join us to explore inventive approaches to presenting programs and initiatives at your library. Discover how to highlight essential services while crafting enjoyable experiences for your patrons. Let's make your library the talk of the town!

Engaging video is the standard for modern marketing, but the process of capturing, editing, and producing high quality video content can be overwhelming for libraries without dedicated marketing staff. In this presentation, Plano Public Library will share how their eProduction team contributes to the efficient development of video content for instructional videos and social media drawing from all positions and skill levels. We will discuss our project management strategies, brand and quality standards, and how members of the eProduction team are trained and supported.

Short form video has dramatically increased in popularity over the past few years and the graphics and photos that we used to post no longer get decent organic reach. We all know that video is the way to go but how can we change our mindset to be video first when developing ideas and how is it even possible to increase video content creation with an already packed schedule? In this talk attendees will learn practical tips on idea development and video production to speed up the workflow while increasing engagement.

You’ve heard what can’t go on a homepage, but what CAN go on a homepage? In this session, we’re deconstructing elements of a library homepage from both a visual and content perspective, including main navigation. Next, we'll discuss how to develop your homepage goals when you prioritize your library's audiences, mission, and initiatives. Then, we'll need your help to design a homepage together, using poll-based audience participation to rank homepage elements and watch a homepage be brought to life. Tada, you've reviewed and created a homepage with an exercise you can scale at your library.