Join a roundtable discussion with like-minded library marketers and communicators. There will be three rounds of 20-minute conversations per table, so you can select up to three topics of interest:
Branding and Identity: Understanding the importance of a consistent brand message, logo, color scheme, and voice in shaping public perception.
Content Marketing: Creating valuable, relevant content (blogs, videos, infographics, etc.) to attract and retain customers, driving engagement and loyalty.
Social Media Strategy: How to leverage social platforms (Instagram, Facebook, LinkedIn, etc.) to build community, create awareness, and drive conversions.
Email Marketing: Best practices for crafting effective email campaigns, including segmentation, personalization, and performance tracking.
Crisis Communication: Developing a communication plan to manage public relations crises, ensuring timely, transparent, and effective messaging during emergencies.
AI: How to use AI to drive marketing and communication efficiency while evaluating the risks and associated advantages.
Director of Marketing and Communication, Spokane Public Library
Amanda Donovan is the Director of Marketing and Communication at Spokane Public Library. A John Cotton Dana Award and PRXchange Award winner, Amanda has more than 19 years of marketing and communication experience including 7 years in library marketing. When not handling Library communications... Read More →
Deborah Hakes leads marketing and communications for Georgia Public Library Service, which was named Library Journal's 2020 Marketer of the Year. Hakes has a passion for amplifying the voices of those who do good and telling stories that drive people to take action. She has spent... Read More →
Thursday November 14, 2024 11:15am - 12:15pm CST
Mills Studio 6
An unpretentious, elegant tap house and wine bar located in the heart of Downtown St. Louis. We house over 55 beers on tap and 100+ in bottles, in addition to over 100+ wines. Enjoy flavorful entrees and snacks perfect for lunch, after-work drinks, dinner or late night gatherings.
From sliders and wings to St. Louis-style BBQ favorites, fresh salads and more, each Budweiser Brew House menu item was created by a chef with a specific beer pairing in mind.
We are a casual family style restaurant decorated with tradition, modern art, wood tables and culture. Located in the heart of St. Louis Mozay is a destination spot for every visitor in every sense of the word. Our restaurant is rooted in principles of faith, family, community and empowerment; we treat every customer like our family and we believe that family is the cornerstone of any community, so we place an emphasis on supporting activities and causes that enrich and strengthen families.
Italian-American-style chain. Every entree at The Old Spaghetti Factory is served with hot fresh baked bread, soup or crisp green salad, and a scoop of our signature spumoni or vanilla ice cream.
The team at Salt + Smoke has been passionate about treating meat right and are excited to offer St Louis-style BBQ at its Ballpark Village location. As a sustainable restaurant, they are continually striving to make a positive impact on the community and environment.
Walk from hotel: Approx. 8 minutes
Thursday November 14, 2024 6:30pm - 8:00pm CST
Salt + Smoke
Founded in 1991, Schlafly is the original and largest independent brewery in St. Louis, MO. The Schlafly Tap Room features over 15 fresh beers and traditional pub fare.
