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Welcome to the 10th Annual Library Marketing and Communications Conference!

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Thursday, November 14
 

1:30pm CST

Structuring Internal Communication from the Top-Down and Bottom-Up
Thursday November 14, 2024 1:30pm - 2:30pm CST
Elevate your organization's internal communication game with actionable strategies straight from Spokane Public Library's playbook. Communications leaders from Spokane Public Library will walk attendees through the past, present, and future of their internal communication strategy, highlighting successful tactics and pointing out continued areas for improvement. From hierarchical dissemination of information by management to the grassroots input and feedback from frontline staff, learn how to manage internal communication using key strategies like weekly all-staff emails, a comprehensive internal website, and an easy-to-maintain internal resource structure. This session also includes a coaching strategy for how to upskill communication skills in frontline leadership.
Speakers
avatar for Amanda Donovan

Amanda Donovan

Director of Marketing and Communication, Spokane Public Library
Amanda Donovan is the Director of Marketing and Communication at Spokane Public Library. A John Cotton Dana Award and PRXchange Award winner, Amanda has more than 19 years of marketing and communication experience including 7 years in library marketing. When not handling Library communications... Read More →
avatar for Alina Murcar

Alina Murcar

Communications Manager, Spokane Public Library
Alina is a Marketing and Communications Manager at Spokane Public Library with a passion for connecting communities through the power of informative, fun marketing strategies and relationship building. As an integral part of the Spokane Public Library team for the past two years... Read More →
avatar for Skyler Noble

Skyler Noble

Marketing & Communications Manager, Spokane Public Library
Skyler is a Marketing & Communications Manager at Spokane Public Library with over seven years ofexperience. She loves libraries not only for the vast collection of books and things to check out, but for thereaction people have when she shares with them all the awesome and unique... Read More →
Thursday November 14, 2024 1:30pm - 2:30pm CST
Grand BC

3:00pm CST

Building Buy-In: Change Management Strategies for Library Marketers
Thursday November 14, 2024 3:00pm - 4:00pm CST
Navigating change can be challenging—especially for beloved, historic institutions like libraries. If you’ve struggled to get staff or community buy-in for a change, this is session is for you. Learn strategies for navigating transitions in the library landscape. Explore practical approaches to guide your team and community through internal and external changes alike. See examples from one public library that has transformed their internal processes and digital presence in the three years since opening their first dedicated marketing position. You will leave with actionable ideas and renewed inspiration for managing change within your own institution.
Speakers
avatar for Victoria Edwards

Victoria Edwards

Marketing/Communications Coordinator, West Bloomfield Township Public Library
Victoria Edwards began her library career in reference and outreach before shifting to library marketing and administration. Since starting at the West Bloomfield Library in 2021, she has overseen numerous projects, including creating a Style Guide, facilitating a Community Needs... Read More →
Thursday November 14, 2024 3:00pm - 4:00pm CST
Grand A
 
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