LMCC24

Discover the secrets behind Worcester Public Library's worldwide phenomenon, March Meowness. Uncover what made this program so engaging and how you can replicate its success at your library.

When WPL proposed fee forgiveness, we aimed to impact our community directly. Our innovative concept of accepting cat pictures as payment sparked lively discussions everywhere!

Join us to explore inventive approaches to presenting programs and initiatives at your library. Discover how to highlight essential services while crafting enjoyable experiences for your patrons. Let's make your library the talk of the town!

What happens when you have a library brand that is stuck in the past? You try again - this time with an eye to the future and a growing community. That’s what Clearview Library District (CLD) did in 2023, when they developed a new brand identity and naming standards for their expanding district. Hear from CLD Communications Specialist Christine Henschler and Consultant Cordelia Anderson about why CLD’s past brand wasn’t working anymore, how they designed a stakeholder feedback process that helped everyone feel heard, and how the new brand reflected the values of their community.

Join a roundtable discussion with like-minded library marketers and communicators. There will be three rounds of 20-minute conversations per table, so you can select up to three topics of interest:

• Branding and Identity: Understanding the importance of a consistent brand message, logo, color scheme, and voice in shaping public perception.
• Content Marketing: Creating valuable, relevant content (blogs, videos, infographics, etc.) to attract and retain customers, driving engagement and loyalty.
• Social Media Strategy: How to leverage social platforms (Instagram, Facebook, LinkedIn, etc.) to build community, create awareness, and drive conversions.
• Email Marketing: Best practices for crafting effective email campaigns, including segmentation, personalization, and performance tracking.
• Crisis Communication: Developing a communication plan to manage public relations crises, ensuring timely, transparent, and effective messaging during emergencies.
• AI: How to use AI to drive marketing and communication efficiency while evaluating the risks and associated advantages.