LMCC24

Your Voices was a project at the San José State University College of Professional and Global Education that supported inclusion, diversity, equity, and accessibility (IDEA) in graduate library and information science and applied data science programs. The project culminated in a final report and best practices guide highlighting the project’s successes for further expansion of student engagement and empowerment in its second iteration, Students: Amplifying Your Voices (SAYV).

This session will detail Your Voices and its results, highlight the best practices guide for organizations interested in replicating Your Voices, and share plans for SAYV.

In the past, Rochester Hills Public Library’s email campaigns mainly consisted of one big news piece followed by a wall of event promotions. Recognizing that the majority of our patron base rely on email communication for library news, we decided that it was time for a refresh. Over the course of a year, our small but mighty team has transformed our email marketing by implementing audience segmentation, refreshing our templates with eye-catching designs, and employing cross-platform messaging utilizing Vega Promote.

In this presentation, we'll guide you through our journey of creating a monthly newsletter from drafting to delivery. We'll share valuable insights into effective communication and design practices, ensuring that your email messaging serves both your library's objectives and the unique interests of your patrons.

Join us as we delve into our year-long celebration of the Robarts Library's 50th anniversary. We'll share the story of how we transformed a restricted-access, brutalist building perceived as closed-off and daunting into a warm and inviting opportunity for community engagement. From curating an exhibition and launching an immersive microsite, to hosting engaging events and leveraging social media, we'll reveal our strategies for maximizing impact with limited resources. Discover how archivists, librarians, and staff collaborated to elevate this milestone and engage with students and alumni around the globe, and leave with practical insights to apply in your local context.

Engaging video is the standard for modern marketing, but the process of capturing, editing, and producing high quality video content can be overwhelming for libraries without dedicated marketing staff. In this presentation, Plano Public Library will share how their eProduction team contributes to the efficient development of video content for instructional videos and social media drawing from all positions and skill levels. We will discuss our project management strategies, brand and quality standards, and how members of the eProduction team are trained and supported.

Is your library wallpapered in signs and flyers that are meant to be helpful but are a confusing hodgepodge? Does your website need an update? Have you been thinking about creating a brand guide but don’t know where to start? This session is for you! Learn how one library updated its brand guide (including a new primary and secondary color palette, designated fonts, and design and photography guidelines) then used it for a systemwide wayfinding and signage project and web redesign project. The result? A consistent experience for customers, whether visiting online or in person.

Elevate your organization's internal communication game with actionable strategies straight from Spokane Public Library's playbook. Communications leaders from Spokane Public Library will walk attendees through the past, present, and future of their internal communication strategy, highlighting successful tactics and pointing out continued areas for improvement. From hierarchical dissemination of information by management to the grassroots input and feedback from frontline staff, learn how to manage internal communication using key strategies like weekly all-staff emails, a comprehensive internal website, and an easy-to-maintain internal resource structure. This session also includes a coaching strategy for how to upskill communication skills in frontline leadership.

In this session, an academic journalism librarian at the University of Florida - whose research and instruction statistics have increased nearly every year since 2013 - will outline how she markets and frames these services in a way that generates interest from a wide variety of audiences – even beyond her liaison area. She will also describe how she has “sold” public and academic library research services to former students who are now practicing journalists, and to other groups outside academia. Tips and tricks (and lessons learned) will be discussed along with how these approaches can be applied to multiple library settings and sizes.

Short form video has dramatically increased in popularity over the past few years and the graphics and photos that we used to post no longer get decent organic reach. We all know that video is the way to go but how can we change our mindset to be video first when developing ideas and how is it even possible to increase video content creation with an already packed schedule? In this talk attendees will learn practical tips on idea development and video production to speed up the workflow while increasing engagement.

Navigating change can be challenging—especially for beloved, historic institutions like libraries. If you’ve struggled to get staff or community buy-in for a change, this is session is for you. Learn strategies for navigating transitions in the library landscape. Explore practical approaches to guide your team and community through internal and external changes alike. See examples from one public library that has transformed their internal processes and digital presence in the three years since opening their first dedicated marketing position. You will leave with actionable ideas and renewed inspiration for managing change within your own institution.

In a consortial environment and a short-form content world, how can we ensure that long-form communications meet the mark for librarian engagement, relevance, and reach?

The Scholars Portal Newsletter is a triannual publication dedicated to resource sharing and collaboration in library services across the 21 member institutions of the Ontario Council of University Libraries (OCUL).

Working closely with Cait McKinney’s writing on feminist lesbian newsletter networks of the 1970s-1990s in Information Activism, this presentation will discuss how priorities of research newsletter networks from the past can inform successful long-form, community-based communication strategies in library resource sharing today.

You’ve heard what can’t go on a homepage, but what CAN go on a homepage? In this session, we’re deconstructing elements of a library homepage from both a visual and content perspective, including main navigation. Next, we'll discuss how to develop your homepage goals when you prioritize your library's audiences, mission, and initiatives. Then, we'll need your help to design a homepage together, using poll-based audience participation to rank homepage elements and watch a homepage be brought to life. Tada, you've reviewed and created a homepage with an exercise you can scale at your library.