LMCC24

Challenged by creating attractive promotional materials that represent your brand's style while also adhering to accessibility standards? You don't need a design degree to learn time-saving techniques and gain confidence in your design abilities. In this engaging and interactive presentation, you'll discover the power of well-designed promotional materials. You'll also receive practical tips and actionable insights to improve your promotional efforts and connect with everyone in your community.

Explore the dynamic world of library branding in our panel presentation. Join us as we compare the in-house rebranding journey of one library with the external design approach of another. Discover the pros and cons of each method, empowering libraries to make informed decisions for their branding strategies. Through real-life case studies, we'll delve into the creative processes, challenges, and successes, showcasing how libraries can leverage internal talent or collaborate with external experts to achieve impactful brand transformations. Gain valuable insights into navigating the diverse paths of library rebranding in this engaging and informative session.