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Your Voices was a project at the San José State University College of Professional and Global Education that supported inclusion, diversity, equity, and accessibility (IDEA) in graduate library and information science and applied data science programs. The project culminated in a final report and best practices guide highlighting the project’s successes for further expansion of student engagement and empowerment in its second iteration, Students: Amplifying Your Voices (SAYV).

This session will detail Your Voices and its results, highlight the best practices guide for organizations interested in replicating Your Voices, and share plans for SAYV.

In the past, Rochester Hills Public Library’s email campaigns mainly consisted of one big news piece followed by a wall of event promotions. Recognizing that the majority of our patron base rely on email communication for library news, we decided that it was time for a refresh. Over the course of a year, our small but mighty team has transformed our email marketing by implementing audience segmentation, refreshing our templates with eye-catching designs, and employing cross-platform messaging utilizing Vega Promote.

In this presentation, we'll guide you through our journey of creating a monthly newsletter from drafting to delivery. We'll share valuable insights into effective communication and design practices, ensuring that your email messaging serves both your library's objectives and the unique interests of your patrons.

Challenged by creating attractive promotional materials that represent your brand's style while also adhering to accessibility standards? You don't need a design degree to learn time-saving techniques and gain confidence in your design abilities. In this engaging and interactive presentation, you'll discover the power of well-designed promotional materials. You'll also receive practical tips and actionable insights to improve your promotional efforts and connect with everyone in your community.

Join a roundtable discussion with like-minded library marketers and communicators. There will be three rounds of 20-minute conversations per table, so you can select up to three topics of interest:

• Branding and Identity: Understanding the importance of a consistent brand message, logo, color scheme, and voice in shaping public perception.
• Content Marketing: Creating valuable, relevant content (blogs, videos, infographics, etc.) to attract and retain customers, driving engagement and loyalty.
• Social Media Strategy: How to leverage social platforms (Instagram, Facebook, LinkedIn, etc.) to build community, create awareness, and drive conversions.
• Email Marketing: Best practices for crafting effective email campaigns, including segmentation, personalization, and performance tracking.
• Crisis Communication: Developing a communication plan to manage public relations crises, ensuring timely, transparent, and effective messaging during emergencies.
• AI: How to use AI to drive marketing and communication efficiency while evaluating the risks and associated advantages.

Engaging video is the standard for modern marketing, but the process of capturing, editing, and producing high quality video content can be overwhelming for libraries without dedicated marketing staff. In this presentation, Plano Public Library will share how their eProduction team contributes to the efficient development of video content for instructional videos and social media drawing from all positions and skill levels. We will discuss our project management strategies, brand and quality standards, and how members of the eProduction team are trained and supported.

Explore the dynamic world of library branding in our panel presentation. Join us as we compare the in-house rebranding journey of one library with the external design approach of another. Discover the pros and cons of each method, empowering libraries to make informed decisions for their branding strategies. Through real-life case studies, we'll delve into the creative processes, challenges, and successes, showcasing how libraries can leverage internal talent or collaborate with external experts to achieve impactful brand transformations. Gain valuable insights into navigating the diverse paths of library rebranding in this engaging and informative session.

In a consortial environment and a short-form content world, how can we ensure that long-form communications meet the mark for librarian engagement, relevance, and reach?

The Scholars Portal Newsletter is a triannual publication dedicated to resource sharing and collaboration in library services across the 21 member institutions of the Ontario Council of University Libraries (OCUL).

Working closely with Cait McKinney’s writing on feminist lesbian newsletter networks of the 1970s-1990s in Information Activism, this presentation will discuss how priorities of research newsletter networks from the past can inform successful long-form, community-based communication strategies in library resource sharing today.