LMCC24

Library marketing activities should always be informed with user data. When conducting market research, you don't need a large sample to see the "big" picture. Developing scalable micro assessments such as mini surveys, usability studies, interviews, and focus groups with only a few questions can add value to your library's marketing and outreach efforts. With quantitative research, you are expected to have a large sample. However, that is not the case when conducting market research. In this presentation, micro assessments will be shown to be more effective, easier to manage, and garners more responses than more lengthier surveys.

When was the last time you (or your patrons) looked at your library’s automated emails? System-generated messaging may be the most frequently used—yet overlooked—avenue of patron communication.

We collected interview and survey feedback from over 500 patrons and uncovered a range of issues with existing email templates related to library jargon, email length, emotional impact, and more. Drawing on our data and best practices, we created an evidence-based email content guide to facilitate clear and concise communication in a consistent library voice.

Join us to learn how to improve your email content and elevate your library’s brand.

As library workers we believe that “libraries are for everyone,” but what does that mean for your marketing and communications? In this session, participants will learn the basics of accessible design, and how to create inclusive and trauma-informed messaging. With these tools, participants will feel empowered to effectively promote library programs, materials, and services, and meet diverse community members where they’re at.