LMCC24

During Summer 2023, librarians responsible for social media at five academic libraries in mid-Missouri came together for a day-long retreat, and an ongoing collaboration was born. Now in our second year, our group is evolving to meet the dynamic challenges in the social space. During this panel, you’ll learn how to organize your own retreat, how to establish a workflow for consistent and timely communication, how to collectively brainstorm to create social media that makes sense for your diverse audiences, and how to use your collective expertise to help each other advocate for our vital work.

Giveaways can be an engagement opportunity on social media – rewarding existing followers and attracting new ones. However, the success of these promotional posts can vary. I will review the performance of our library’s giveaways, the lessons learned, and share best practices to replicate our successes and avoid our “failures.” Whether your library has hosted giveaways in the past or is planning to do so in the future, I will share my insights as far as logistics, opportunities, and challenges. Overall, this presentation will be a critical analysis of giveaways and their potential role in the library social media strategy.

Would you rather write a strategy document from scratch for your library’s social media presence on various platforms or be dropped onto an island with a couple dozen strangers to brave the elements, compete in grueling challenges, and endure backstabbing and other generally stressful shenanigans? If you picked the latter, this is the session for you! Learn tips for outwitting the doubts (of leadership and yourself) and barriers, outplay the development process with helpful strategies and resources, and create a social media strategy for your library that can outlast institutional changes and even your own tenure. Survivors (aka library marketers) ready…go!

The rise of social media influencers has shifted the way in which organizations market themselves. In this 50 minute session, Vianey Becerra, Social Media Manager for the Enoch Pratt Free Library, will discuss how you can create content and apply creative inspiration used by today's influencers to your social media to increase engagement among customers. This training includes an overview of current social media trends, content and idea stimulation, and promotion of influencer building blocks to help you create an engaging social media strategy for your library.

Posting on your libraries’ social media accounts can get repetitive and can be creatively exhausting as you search for interesting content to share. Whether you work solo or on a team, it can be a challenge to constantly think of new posts on top of other responsibilities you may have. Learn how to create a system where you can connect with colleagues to build a pipeline for unique content to post to free up some creative headspace. This presentation will include tips for collaboration, tools for easy content creation, and strategies for organizing and maintaining a posting schedule.