LMCC24

When was the last time you (or your patrons) looked at your library’s automated emails? System-generated messaging may be the most frequently used—yet overlooked—avenue of patron communication.

We collected interview and survey feedback from over 500 patrons and uncovered a range of issues with existing email templates related to library jargon, email length, emotional impact, and more. Drawing on our data and best practices, we created an evidence-based email content guide to facilitate clear and concise communication in a consistent library voice.

Join us to learn how to improve your email content and elevate your library’s brand.

Libraries are experts at outreach. We host tons of events, create lots of materials, and engage our community every day. But, sometimes, our regular work can feel a bit stale. How can we come up with innovative outreach ideas? This interactive session will explore our creative process. Attendees will learn strategies for seeking inspiration from diverse sources and fun methods of brainstorming. Then, we’ll look at how we can adapt these ideas for our specific organizations and communities. This session will provide practical tips for turning ideas into action plans, securing buy-in, adopting a resilient mindset, and navigating potential challenges.

This session will explore the FIRST Values Framework, a conceptual framework designed to foster empathy-driven marketing strategies within library contexts. This framework was introduced in the book "Empathy by Design: Empathy-Driven Marketing for Libraries" and aims to foster empathy-driven library marketing. It also helps to build meaningful connections with diverse library audiences. We will discuss how the FIRST Framework can shape marketing strategies, enhance user experiences, and provide actionable insights. The goal is to empower attendees to create impactful library marketing campaigns. This session will equip participants with actionable insights on using the FIRST Framework to cultivate empathic and inclusive library marketing strategies. The session will provide a platform for interactive learning and collaborative exploration of empathy-driven approaches in library marketing.