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Welcome to the 10th Annual Library Marketing and Communications Conference!

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Wednesday, November 13
 

10:00am CST

Mascots for Marketing! Re-investing our JCD-Winning Funds for Library Promotions
Wednesday November 13, 2024 10:00am - 11:00am CST
Grand A
John Cotton Dana Award-winning Delaware County District Library reinvested their winnings to create a brand new mascot for the public library system. Percival Unicorn - or Percy for short - made his magical debut to the people of Delaware County in the Spring of 2022 and was an instant hit.

In this session, attendees will take away lessons learned for staff buy-in when developing any marketing campaign (but especially one with a friendly blue unicorn!), a unique approach to community engagement with a Pre-K audience, and Percy's next adventure as a spokesperson for kindergarten readiness!
Speakers
avatar for Nicole Fowles

Nicole Fowles

Communications Coordinator, Delaware County District Library
Nicole Fowles is the Communications Coordinator at the Delaware County District Library in Ohio. Her department’s “Your Library” project was the recipient of a 2018 John Cotton Dana Award from the American Library Association. Nicole was a keynote speaker at LMCC in 2019 and... Read More →
Sponsors
avatar for Unique
Wednesday November 13, 2024 10:00am - 11:00am CST
Grand A
  Campaigns and Programs

10:00am CST

Bite-Size Market Research Tools: Micro Surveys and Usability Studies
Wednesday November 13, 2024 10:00am - 11:00am CST
Grand F
Library marketing activities should always be informed with user data. When conducting market research, you don't need a large sample to see the "big" picture. Developing scalable micro assessments such as mini surveys, usability studies, interviews, and focus groups with only a few questions can add value to your library's marketing and outreach efforts. With quantitative research, you are expected to have a large sample. However, that is not the case when conducting market research. In this presentation, micro assessments will be shown to be more effective, easier to manage, and garners more responses than more lengthier surveys.
Speakers
avatar for Mark Aaron Polger

Mark Aaron Polger

Associate Professor/Coordinator of Library Outreach, College of Staten Island, City University of New York
I am an academic librarian and information literacy instructor who has been working in libraries since 1992. I received my MLIS degree in 2000 from Western University (UWO) and I have worked as a librarian in public, hospital, and academic libraries. Currently, I am the Coordinator... Read More →
Wednesday November 13, 2024 10:00am - 11:00am CST
Grand F
  Marketing Strategies

11:15am CST

🚨ACTION NEEDED🚨: Revising Automated Emails for a Better Brand Experience
Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand F
When was the last time you (or your patrons) looked at your library’s automated emails? System-generated messaging may be the most frequently used—yet overlooked—avenue of patron communication.

We collected interview and survey feedback from over 500 patrons and uncovered a range of issues with existing email templates related to library jargon, email length, emotional impact, and more. Drawing on our data and best practices, we created an evidence-based email content guide to facilitate clear and concise communication in a consistent library voice.

Join us to learn how to improve your email content and elevate your library’s brand.
Speakers
avatar for Alena Manjuck

Alena Manjuck

Outreach & Engagement Librarian, Nevada State University Library
As the Outreach & Engagement Librarian, Alena is responsible for leading the Nevada State University Library’s marketing and outreach efforts. Alena holds a BA in English and Art from Lafayette College and an MSLS from the University of North Carolina at Chapel Hill. She is a recipient... Read More →
avatar for Lauren Johnson

Lauren Johnson

User Experience Librarian, Nevada State UniversitynLibrary
As the User Experience Librarian at Nevada State University, Lauren designs and conducts holistic assessments of library resources and services so the Library can make evidence-based changes to better serve the University's growing community. She holds a BA in English and Theatre... Read More →
Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand F
  Marketing Strategies

11:15am CST

It’s Giving Promotional Items: An Assessment and Analysis of Giveaways on Instagram
Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand A
Giveaways can be an engagement opportunity on social media – rewarding existing followers and attracting new ones. However, the success of these promotional posts can vary. I will review the performance of our library’s giveaways, the lessons learned, and share best practices to replicate our successes and avoid our “failures.” Whether your library has hosted giveaways in the past or is planning to do so in the future, I will share my insights as far as logistics, opportunities, and challenges. Overall, this presentation will be a critical analysis of giveaways and their potential role in the library social media strategy.
Speakers
avatar for Samantha Paul

Samantha Paul

Reference and Marketing Librarian, Valdosta State University
Samantha Paul is the Reference and Marketing Librarian at Valdosta State University (@vsuodumlibrary).She has been working on the library’s Instagram since 2016. In addition to managing the library’s social media,Samantha designs promotional materials, crafts monthly newsletters... Read More →
Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand A
  Social Media

1:30pm CST

Accessible Marketing Through a Trauma-Informed Lens
Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand F
As library workers we believe that “libraries are for everyone,” but what does that mean for your marketing and communications? In this session, participants will learn the basics of accessible design, and how to create inclusive and trauma-informed messaging. With these tools, participants will feel empowered to effectively promote library programs, materials, and services, and meet diverse community members where they’re at.
Speakers
avatar for Gabby Kindig

Gabby Kindig

Communications Team Leader, East Lansing Public Library
Gabby is a multiply disabled communications professional and proud union library worker. She began her career in political communications, working for county, state, and national organizations, before pivoting to fulfill her childhood dream of working in a library. She now serves... Read More →
Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand F
  Compassionate Marketing

1:30pm CST

The Recovering Journalists Department: How to Get Media Coverage from the People Who Used to Decide Who Gets Media Coverage
Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand BC
Struggling to get headlines in your newspaper or a feature for your library on TV news? Get the inside scoop on how to get media coverage for your library from people who know best: former journalists. This panel discussion features 4 award-winning journalists who made the switch to library marketing. They’ll give an inside look at what newsrooms today, the hurdles journalists face, and how to appeal to news decision makers. Learn the do’s and don’ts of story pitching in this interactive discussion that lets the audience turn the tables on former journalists to ask the hard-hitting questions about media.
Speakers
avatar for Angela Hursh

Angela Hursh

Manager of Library Engagement, Marketing, and Professional Development, NoveList
Angela Hursh is the Manager of Library Engagement, Marketing, and Professional Development at Novelist. A 2023 Library Journal Mover & Shaker, she is also the author of SuperLibraryMarketing.com and is the host of the YouTube series The Library Marketing Show. In her prior life, Angela... Read More →
avatar for Meghan McCorkell

Meghan McCorkell

Chief Marketing, Communications, and Strategy Officer, Enoch Pratt Free Library
Meghan McCorkell is the Chief Marketing, Communications, and Strategy Officer at the Enoch Pratt Free Library in Baltimore, MD. She leads the 3-time John Cotton Dana award-winning marketing team that was named 2023 Library Journal’s Marketer of the Year. Prior to joining the library... Read More →
avatar for Ray Holley

Ray Holley

Communications Manager / Public Information Officer, Sonoma County Library
Ray Holley is the Communications Manager / Public Information Officer for the Sonoma County Library. Before he emigrated to LibraryLand, Ray served as reporter, editor, and/or managing editor for five different weekly newspapers in Northern California, where he won awards for commentary... Read More →
avatar for Leslie Marinelli

Leslie Marinelli

Communications Manager, Forsyth County Public Library
Leslie Marinelli is the Communications Manager for Forsyth County Public Library in Georgia. Prior to her work at the library she was the Editor-in-Chief of an online women’s humor magazine and her work has been featured in The Huffington Post, CNN's Headline News, Parenting Magazine... Read More →
Sponsors
avatar for OrangeBoy
Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand BC
  Marketing Strategies

1:30pm CST

Social Media Strategy Survivor: Outwit, Outplay, Outlast
Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand A
Would you rather write a strategy document from scratch for your library’s social media presence on various platforms or be dropped onto an island with a couple dozen strangers to brave the elements, compete in grueling challenges, and endure backstabbing and other generally stressful shenanigans? If you picked the latter, this is the session for you! Learn tips for outwitting the doubts (of leadership and yourself) and barriers, outplay the development process with helpful strategies and resources, and create a social media strategy for your library that can outlast institutional changes and even your own tenure. Survivors (aka library marketers) ready…go!
Speakers
avatar for Tanner Lewey

Tanner Lewey

Social Media Editor & Strategist, University of Illinois Chicago
Tanner Lewey, the Social Media Editor & Strategist at the University of Illinois Chicago (UIC), oversees the university’s flagship and chancellor social media accounts and outreach to social managers across campus. Previously, she was an academic outreach librarian in Maryland (McDaniel... Read More →
Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand A
  Social Media

3:00pm CST

Poster: The One-Person Marketing Team
Wednesday November 13, 2024 3:00pm - 4:00pm CST
Prefunction
Learn how to make a big impact through marketing with a team as small as just one person! Ashley, from Milton Public Library, will share how she manages social media, in-house marketing, and how she is growing the influence of the library online, all while still finding time to help with programming and customer service! Maximize your marketing time with some tips and tricks to help you connect with your patrons today.
Speakers
avatar for Ashley Colstad

Ashley Colstad

Public Information Coordinator, Milton Public Library
Ashley Colstad is the Public Information Coordinator for Milton Public Library, Wisconsin. She has held nearly every role within libraries in her over 10 years of library working experience. Today she operates as a one-person marketing team expanding and growing their reach within... Read More →
Wednesday November 13, 2024 3:00pm - 4:00pm CST
Prefunction
  Marketing Strategies

3:00pm CST

LMCC24 Poster Session
Wednesday November 13, 2024 3:00pm - 4:00pm CST
Prefunction
Chat with this year's poster presenters at this dedicated session!
Wednesday November 13, 2024 3:00pm - 4:00pm CST
Prefunction
  Networking

3:00pm CST

Poster: Healey Headlines: Making a Library Newsletter Happen on a Shoestring
Wednesday November 13, 2024 3:00pm - 4:00pm CST
Prefunction
Instead of sending lengthy “welcome to the new semester” emails (that nobody reads), our University Library launched a weekly, single-topic newsletter with catchy headlines. Our model was sustainable and democratic: We enlisted colleagues to contribute ideas, write content, and offer visual materials from our archives. And it was successful. This poster shares lessons learned in launching a weekly newsletter - what worked: a collaborative model, timely topics connected to events and faculty needs throughout the academic year; and what we learned to do differently: create clearer guidelines for contributors, develop a publication schedule with deadlines, focus topics on library-specific resources.
Speakers
avatar for Mary Moser

Mary Moser

Engagement and Advancement Librarian, Healey Library at UMass
Mary Moser is the Engagement and Advancement Librarian in Healey Library at UMass Boston, where she has worked since 2013. She has an MLS from Indiana University Bloomington and an MA in Educational Technology Leadership from the George Washington University. Prior to moving into... Read More →
avatar for Samantha Regan

Samantha Regan

Assistant Dean, Healey Library at UMass
Samantha Regan is the Assistant Dean in Healey Library at UMass Boston. Samantha has worked in Healey Library since 2021, and at UMass Boston since 2014. She has an MA in English from UMass Boston. As the Assistant Dean for Healey Library, Sam is responsible for all personnel and... Read More →
Wednesday November 13, 2024 3:00pm - 4:00pm CST
Prefunction
  Sharing Your Story

3:00pm CST

Main Character Energy: How to Adopt Influencer Content to Drive Your Social Media Engagement
Wednesday November 13, 2024 3:00pm - 4:00pm CST
Grand BC
The rise of social media influencers has shifted the way in which organizations market themselves. In this 50 minute session, Vianey Becerra, Social Media Manager for the Enoch Pratt Free Library, will discuss how you can create content and apply creative inspiration used by today's influencers to your social media to increase engagement among customers. This training includes an overview of current social media trends, content and idea stimulation, and promotion of influencer building blocks to help you create an engaging social media strategy for your library.
Speakers
avatar for Vianey Becerra

Vianey Becerra

Content Strategist, Enoch Pratt Free Library
Vianey Becerra manages and curates social media content for the Enoch Pratt Free Library in Baltimore, MD. In 2023, the Pratt Library's Marketing and Communications Department received the Library Marketer of the Year Award by Library Journal. Becerra has worked in non-profit marketing... Read More →
Wednesday November 13, 2024 3:00pm - 4:00pm CST
Grand BC
  Social Media

3:00pm CST

Poster: So Many Posts, So Little Time! How to Recruit Support to Create Consistent and Varied Social Media Content
Wednesday November 13, 2024 3:00pm - 4:00pm CST
Prefunction
Posting on your libraries’ social media accounts can get repetitive and can be creatively exhausting as you search for interesting content to share. Whether you work solo or on a team, it can be a challenge to constantly think of new posts on top of other responsibilities you may have. Learn how to create a system where you can connect with colleagues to build a pipeline for unique content to post to free up some creative headspace. This presentation will include tips for collaboration, tools for easy content creation, and strategies for organizing and maintaining a posting schedule.
Speakers
avatar for Bryan Field

Bryan Field

Communications Officer, Binghamton University Libraries
Bryan Field (he/him) is the Communications Officer for Binghamton University Libraries. Bryan has a background in student affairs having worked in admissions, alumni relations, Greek life, and residence life. In the library world, Bryan uses his knowledge of organizational leadership... Read More →
Wednesday November 13, 2024 3:00pm - 4:00pm CST
Prefunction
  Social Media
 
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