LMCC24: Full Schedule

Welcome to the 10th Annual Library Marketing and Communications Conference!

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7:00am CST

Name Badge Pickup

Wednesday November 13, 2024 7:00am - 10:00am CST

Foyer

Wednesday November 13, 2024 7:00am - 10:00am CST
Foyer

All Attendees

7:30am CST

Light Breakfast: Day 1

Wednesday November 13, 2024 7:30am - 8:30am CST

Grand DE

Wednesday November 13, 2024 7:30am - 8:30am CST
Grand DE

All Attendees

8:45am CST

Opening Remarks: Day 1

Wednesday November 13, 2024 8:45am - 9:00am CST

Grand DE

Speakers

Maria Atilano

Student Engagement Librarian, University of North Florida

Maria Atilano is the Student Engagement Librarian at the University of North Florida’s Thomas G. Carpenter Library in Jacksonville, Florida. She began working in academic libraries in 2002 as a student employee while studying at the University of North Carolina at Greensboro. She... Read More →

Wednesday November 13, 2024 8:45am - 9:00am CST
Grand DE

All Attendees

9:00am CST

Keynote Day 1: Very Demure, Very Mindful, and Very Asian Futures in Library Marketing

Wednesday November 13, 2024 9:00am - 9:45am CST

Grand DE

Journalist Michelle Li sparked a global moment of unity with her powerful response to a racist voicemail criticizing her New Year’s tradition of eating dumplings. Along with fellow journalist Gia Vang, they co-founded The Very Asian Foundation, which launched The May Book Project, an Asian American youth literature project for all readers. Through collaboration with librarians, scholars, students, and educators, they’ve created more inclusive spaces nationwide, even in challenging environments. Discover how their work brings communities and libraries together.

Speakers

Michelle Li

The Very Asian Foundation, Co-founder

Michelle Li is a Peabody-award-winning journalist who anchors Today in St. Louis at KSDK, the NBC affiliate in St. Louis. Her work on disparities in women’s healthcare, gender, and race has garnered multiple awards, including national Murrows, regional Emmys, and a congressional... Read More →

Sponsors

LibraryAware

Wednesday November 13, 2024 9:00am - 9:45am CST
Grand DE

All Attendees

10:00am CST

Mascots for Marketing! Re-investing our JCD-Winning Funds for Library Promotions

Wednesday November 13, 2024 10:00am - 11:00am CST

Grand A

John Cotton Dana Award-winning Delaware County District Library reinvested their winnings to create a brand new mascot for the public library system. Percival Unicorn - or Percy for short - made his magical debut to the people of Delaware County in the Spring of 2022 and was an instant hit.

In this session, attendees will take away lessons learned for staff buy-in when developing any marketing campaign (but especially one with a friendly blue unicorn!), a unique approach to community engagement with a Pre-K audience, and Percy's next adventure as a spokesperson for kindergarten readiness!

Speakers

Nicole Fowles

Communications Coordinator, Delaware County District Library

Nicole Fowles is the Communications Coordinator at the Delaware County District Library in Ohio. Her department’s “Your Library” project was the recipient of a 2018 John Cotton Dana Award from the American Library Association. Nicole was a keynote speaker at LMCC in 2019 and... Read More →

Sponsors

Unique

Wednesday November 13, 2024 10:00am - 11:00am CST
Grand A

Campaigns and Programs

Format Speaking Presentation
Audience Beginner

10:00am CST

Balancing Acts: Navigating Sensitive Community Topics with Grace

Wednesday November 13, 2024 10:00am - 11:00am CST

Grand GH

This session provides insights into managing sensitive community topics such as drag story time events, emphasizing effective communication strategies and community engagement. Participants will learn how to maintain respectful and constructive dialogues, handle diverse community feedback, and keep their sanity intact while navigating these 'lightning rod' discussions. Through a focus on inclusivity and understanding, the presentation aims to equip attendees with the skills to foster community cohesion and handle controversial topics with confidence.

Speakers

Michal Utko

Director of Marketing and Communications, Okanagan Regional Library

Michal Utko has dedicated over seven years to branding, marketing, and communication at the Okanagan Regional Library. Previously, he managed and collaborated at marketing agencies, working with brands such as Volvo, Jaguar, and Mitsubishi. Passionate about design and architecture... Read More →

Wednesday November 13, 2024 10:00am - 11:00am CST
Grand GH

Compassionate Marketing

Format Speaking Presentation
Audience Intermediate

10:00am CST

Bite-Size Market Research Tools: Micro Surveys and Usability Studies

Wednesday November 13, 2024 10:00am - 11:00am CST

Grand F

Library marketing activities should always be informed with user data. When conducting market research, you don't need a large sample to see the "big" picture. Developing scalable micro assessments such as mini surveys, usability studies, interviews, and focus groups with only a few questions can add value to your library's marketing and outreach efforts. With quantitative research, you are expected to have a large sample. However, that is not the case when conducting market research. In this presentation, micro assessments will be shown to be more effective, easier to manage, and garners more responses than more lengthier surveys.

Speakers

Mark Aaron Polger

Associate Professor/Coordinator of Library Outreach, College of Staten Island, City University of New York

I am an academic librarian and information literacy instructor who has been working in libraries since 1992. I received my MLIS degree in 2000 from Western University (UWO) and I have worked as a librarian in public, hospital, and academic libraries. Currently, I am the Coordinator... Read More →

Wednesday November 13, 2024 10:00am - 11:00am CST
Grand F

Marketing Strategies

Format Speaking Presentation
Audience Beginner

10:00am CST

#Linking Up Libraries: Increasing Social Media Engagement through Collaboration

Wednesday November 13, 2024 10:00am - 11:00am CST

Grand BC

During Summer 2023, librarians responsible for social media at five academic libraries in mid-Missouri came together for a day-long retreat, and an ongoing collaboration was born. Now in our second year, our group is evolving to meet the dynamic challenges in the social space. During this panel, you’ll learn how to organize your own retreat, how to establish a workflow for consistent and timely communication, how to collectively brainstorm to create social media that makes sense for your diverse audiences, and how to use your collective expertise to help each other advocate for our vital work.

Speakers

Jennifer Gravley

Assistant Director, Stafford Library, Columbia College

Jennifer Gravley is the Assistant Director at Stafford Library, Columbia College (Missouri), where she wears many hats. She enjoys outreach, social media, programming, and even committee work as an opportunity to collaborate across campus. She holds a BA in English—Literature and... Read More →

Emma Fernandez

Instruction Librarian, Stephens College

Emma Fernandez is an Instruction Librarian at Stephens College in Columbia, MO. Her areas of focus include the School of Health Sciences and the Conservatory. She provides class instruction, assists with research, conducts individual consultations, and more. She received a B.A. in... Read More →

Taira Meadowcroft

Public Health and Community Engagement Librarian, University of Missouri Libraries

Taira Meadowcroft (she/her) is the Public Health and Community Engagement Librarian at the Health Sciences Library and curates the MU Libraries social media accounts.

Jill Mahoney

Associate Professor and Director, William Woods University

Jill Mahoney is an Associate Professor and Director of the University Library at William Woods University in Fulton, MO. She oversees library operations and teaches Information Literacy courses in the General Education program. She received a BA in Anthropology from Webster University... Read More →

Victoria Knight

Director of Library Services, Westminster College

Victoria Knight is the Director of Library Services for Westminster College in Fulton, Missouri, where she oversees the operations of Reeves Library and the Westminster College Archives. She received a B.A. in English from the University of Missouri-Columbia, as well as her Masters... Read More →

Wednesday November 13, 2024 10:00am - 11:00am CST
Grand BC

Social Media

Format Panel Discussion
Audience Intermediate

10:00am CST

Hospitality Table

Wednesday November 13, 2024 10:00am - 3:00pm CST

Foyer

Stop by our Hospitality Table for information on local attractions, dine-arounds, and more!

Wednesday November 13, 2024 10:00am - 3:00pm CST
Foyer

All Attendees

11:15am CST

Two for the Price of One: Creating Campaigns that Increase Philanthropy and Brand Awareness

Wednesday November 13, 2024 11:15am - 12:15pm CST

Grand BC

In this presentation we will discuss how to - and why you should - turn a fundraising campaign into library awareness and brand building opportunities. Staff of the library’s marketing and library foundation offices will share their experience running a Library Giving Day campaign including what worked, what didn’t, how you can put your own spin on this national day of giving. This presentation will also provide ways you can involve every staff member in raising money for your system and how to overcome resistance.

Speakers

Cathleen Sparrow

Executive Director, Library Foundation, Anne Arundel County Public Library Foundation

Cathleen Sparrow is an innovative and collaborative leader with 30 years of executive-level experience across government, corporate, and nonprofit sectors, including 20 years in nonprofit fundraising. Passionate about community engagement, volunteerism, and mission-inspired fundraising... Read More →

Christine Feldmann

Director of Marketing and Communications, Anne Arundel County Public Library

Christine Feldmann (she/her) currently serves as the Director of Marketing and Communications where she provides strategic communications advice for the Anne Arundel County Public Library CEO and Board of Trustees. She is responsible for all communications efforts on behalf of the... Read More →

Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand BC

Campaigns and Programs

Format Panel Discussion
Audience Intermediate

11:15am CST

Marketing Library Services to Transgender Patrons

Wednesday November 13, 2024 11:15am - 12:15pm CST

Grand GH

Transgender members of our communities have distinct information needs that libraries can help meet. However, due to a variety of political and personal factors, many are hesitant to reach out.
How can you, as a marketing and library professional, connect with transgender people in your communities to inform them about library services? What do transgender patrons need to know about the library to see it as a safe place to find reliable information?
Attendees will leave with the knowledge and tools needed to create a marketing plan to attract transgender patrons with consideration to their individual library’s capabilities.

Speakers

Zephyr Rankin

Marketing and Communications Librarian, East Texas A&M University

Zephyr Rankin (he/they) is the Marketing and Communications Librarian at Waters Library at East Texas A&M University. After time at public libraries, Zephyr received his MLS from Emporia State University in 2022 and made the move to academia. While at East Texas A&M, he began working... Read More →

Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand GH

Compassionate Marketing

Format Speaking Presentation
Audience Intermediate

11:15am CST

🚨ACTION NEEDED🚨: Revising Automated Emails for a Better Brand Experience

Wednesday November 13, 2024 11:15am - 12:15pm CST

Grand F

When was the last time you (or your patrons) looked at your library’s automated emails? System-generated messaging may be the most frequently used—yet overlooked—avenue of patron communication.

We collected interview and survey feedback from over 500 patrons and uncovered a range of issues with existing email templates related to library jargon, email length, emotional impact, and more. Drawing on our data and best practices, we created an evidence-based email content guide to facilitate clear and concise communication in a consistent library voice.

Join us to learn how to improve your email content and elevate your library’s brand.

Speakers

Alena Manjuck

Outreach & Engagement Librarian, Nevada State University Library

As the Outreach & Engagement Librarian, Alena is responsible for leading the Nevada State University Library’s marketing and outreach efforts. Alena holds a BA in English and Art from Lafayette College and an MSLS from the University of North Carolina at Chapel Hill. She is a recipient... Read More →

Lauren Johnson

User Experience Librarian, Nevada State UniversitynLibrary

As the User Experience Librarian at Nevada State University, Lauren designs and conducts holistic assessments of library resources and services so the Library can make evidence-based changes to better serve the University's growing community. She holds a BA in English and Theatre... Read More →

Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand F

Marketing Strategies

Format Workshop
Audience Beginner

11:15am CST

It’s Giving Promotional Items: An Assessment and Analysis of Giveaways on Instagram

Wednesday November 13, 2024 11:15am - 12:15pm CST

Grand A

Giveaways can be an engagement opportunity on social media – rewarding existing followers and attracting new ones. However, the success of these promotional posts can vary. I will review the performance of our library’s giveaways, the lessons learned, and share best practices to replicate our successes and avoid our “failures.” Whether your library has hosted giveaways in the past or is planning to do so in the future, I will share my insights as far as logistics, opportunities, and challenges. Overall, this presentation will be a critical analysis of giveaways and their potential role in the library social media strategy.

Speakers

Samantha Paul

Reference and Marketing Librarian, Valdosta State University

Samantha Paul is the Reference and Marketing Librarian at Valdosta State University (@vsuodumlibrary).She has been working on the library’s Instagram since 2016. In addition to managing the library’s social media,Samantha designs promotional materials, crafts monthly newsletters... Read More →

Wednesday November 13, 2024 11:15am - 12:15pm CST
Grand A

Social Media

Format Speaking Presentation
Audience Beginner

12:15pm CST

Lunch Day 1

Wednesday November 13, 2024 12:15pm - 1:15pm CST

Grand DE

Sponsors

Innovative by Clarivate

Wednesday November 13, 2024 12:15pm - 1:15pm CST
Grand DE

All Attendees

12:15pm CST

Sponsor Showcase

Wednesday November 13, 2024 12:15pm - 4:00pm CST

Prefunction

Wednesday November 13, 2024 12:15pm - 4:00pm CST
Prefunction

All Attendees

12:15pm CST

Swag Swap

Wednesday November 13, 2024 12:15pm - 4:00pm CST

Park View

Visit the Swag Swap room to explore marketing and promotional materials from your fellow attendees! Take a few samples for yourself, while supplies last.

Wednesday November 13, 2024 12:15pm - 4:00pm CST
Park View

All Attendees

1:30pm CST

Pizza for Reading: Using Nostalgia and Digital Marketing to Engage Cardholders

Wednesday November 13, 2024 1:30pm - 2:30pm CST

Grand GH

The Book-It program with Pizza Hut in the 80’s and 90’s is a core memory for millennials and Gen-Xers. In 2021, DMPL launched the 30x30 Challenge, to capitalize on fond memories many have reading books to win pizza as kids. In 2023, 774 people participated and 308 completed the challenge, to read 30 minutes a day for 30 days. Finishers are entered into a drawing to win one of 30 gift cards to a local pizza restaurant. The session will cover the logistics, marketing tactics, using business partners to enhance the reach of the campaign, and success of the program.

Speakers

Kelly Marble

Digital Marketing Specialist, Des Moines Public Library

Kelly Marble is the Digital Marketing Specialist at the Des Moines Public Library. Over the course of her seven-year career she has worked in a variety of industries specializing in social media and email marketing. She found her home in the library marketing world three years ago... Read More →

Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand GH

Campaigns and Programs

Format Speaking Presentation
Audience Intermediate

1:30pm CST

Accessible Marketing Through a Trauma-Informed Lens

Wednesday November 13, 2024 1:30pm - 2:30pm CST

Grand F

As library workers we believe that “libraries are for everyone,” but what does that mean for your marketing and communications? In this session, participants will learn the basics of accessible design, and how to create inclusive and trauma-informed messaging. With these tools, participants will feel empowered to effectively promote library programs, materials, and services, and meet diverse community members where they’re at.

Speakers

Gabby Kindig

Communications Team Leader, East Lansing Public Library

Gabby is a multiply disabled communications professional and proud union library worker. She began her career in political communications, working for county, state, and national organizations, before pivoting to fulfill her childhood dream of working in a library. She now serves... Read More →

Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand F

Compassionate Marketing

Format Speaking Presentation
Audience Beginner

1:30pm CST

The Recovering Journalists Department: How to Get Media Coverage from the People Who Used to Decide Who Gets Media Coverage

Wednesday November 13, 2024 1:30pm - 2:30pm CST

Grand BC

Struggling to get headlines in your newspaper or a feature for your library on TV news? Get the inside scoop on how to get media coverage for your library from people who know best: former journalists. This panel discussion features 4 award-winning journalists who made the switch to library marketing. They’ll give an inside look at what newsrooms today, the hurdles journalists face, and how to appeal to news decision makers. Learn the do’s and don’ts of story pitching in this interactive discussion that lets the audience turn the tables on former journalists to ask the hard-hitting questions about media.

Speakers

Angela Hursh

Manager of Library Engagement, Marketing, and Professional Development, NoveList

Angela Hursh is the Manager of Library Engagement, Marketing, and Professional Development at Novelist. A 2023 Library Journal Mover & Shaker, she is also the author of SuperLibraryMarketing.com and is the host of the YouTube series The Library Marketing Show. In her prior life, Angela... Read More →

Meghan McCorkell

Chief Marketing, Communications, and Strategy Officer, Enoch Pratt Free Library

Meghan McCorkell is the Chief Marketing, Communications, and Strategy Officer at the Enoch Pratt Free Library in Baltimore, MD. She leads the 3-time John Cotton Dana award-winning marketing team that was named 2023 Library Journal’s Marketer of the Year. Prior to joining the library... Read More →

Ray Holley

Communications Manager / Public Information Officer, Sonoma County Library

Ray Holley is the Communications Manager / Public Information Officer for the Sonoma County Library. Before he emigrated to LibraryLand, Ray served as reporter, editor, and/or managing editor for five different weekly newspapers in Northern California, where he won awards for commentary... Read More →

Leslie Marinelli

Communications Manager, Forsyth County Public Library

Leslie Marinelli is the Communications Manager for Forsyth County Public Library in Georgia. Prior to her work at the library she was the Editor-in-Chief of an online women’s humor magazine and her work has been featured in The Huffington Post, CNN's Headline News, Parenting Magazine... Read More →

Sponsors

OrangeBoy

Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand BC

Marketing Strategies

Format Panel Discussion
Audience Beginner

1:30pm CST

Social Media Strategy Survivor: Outwit, Outplay, Outlast

Wednesday November 13, 2024 1:30pm - 2:30pm CST

Grand A

Would you rather write a strategy document from scratch for your library’s social media presence on various platforms or be dropped onto an island with a couple dozen strangers to brave the elements, compete in grueling challenges, and endure backstabbing and other generally stressful shenanigans? If you picked the latter, this is the session for you! Learn tips for outwitting the doubts (of leadership and yourself) and barriers, outplay the development process with helpful strategies and resources, and create a social media strategy for your library that can outlast institutional changes and even your own tenure. Survivors (aka library marketers) ready…go!

Speakers

Tanner Lewey

Social Media Editor & Strategist, University of Illinois Chicago

Tanner Lewey, the Social Media Editor & Strategist at the University of Illinois Chicago (UIC), oversees the university’s flagship and chancellor social media accounts and outreach to social managers across campus. Previously, she was an academic outreach librarian in Maryland (McDaniel... Read More →

Wednesday November 13, 2024 1:30pm - 2:30pm CST
Grand A

Social Media

Format Speaking Presentation
Audience Beginner

2:30pm CST

Beverage Break: Day 1

Wednesday November 13, 2024 2:30pm - 3:00pm CST

Foyer

Join us for an afternoon beverage break!

Wednesday November 13, 2024 2:30pm - 3:00pm CST
Foyer

All Attendees

3:00pm CST

Beg, Borrow, Steal: Finding and Implementing Ideas for Library Outreach

Wednesday November 13, 2024 3:00pm - 4:00pm CST

Grand GH

Libraries are experts at outreach. We host tons of events, create lots of materials, and engage our community every day. But, sometimes, our regular work can feel a bit stale. How can we come up with innovative outreach ideas? This interactive session will explore our creative process. Attendees will learn strategies for seeking inspiration from diverse sources and fun methods of brainstorming. Then, we’ll look at how we can adapt these ideas for our specific organizations and communities. This session will provide practical tips for turning ideas into action plans, securing buy-in, adopting a resilient mindset, and navigating potential challenges.

Speakers

Meghan Kowalski

Outreach and Reference Librarian, The University of the District of Columbia

Meghan Kowalski is the Outreach and Reference Librarian at the University of the District of Columbia. Previously, she worked at The Catholic University of America's Mullen Library where she held positions in both public and technical services. You can reach her on X (@meghan1943... Read More →

Wednesday November 13, 2024 3:00pm - 4:00pm CST
Grand GH

Campaigns and Programs

Format Workshop
Audience Intermediate

3:00pm CST

Empathizing the Future: Leveraging the FIRST Values Framework for Library Marketing

Wednesday November 13, 2024 3:00pm - 4:00pm CST

Grand A

This session will explore the FIRST Values Framework, a conceptual framework designed to foster empathy-driven marketing strategies within library contexts. This framework was introduced in the book "Empathy by Design: Empathy-Driven Marketing for Libraries" and aims to foster empathy-driven library marketing. It also helps to build meaningful connections with diverse library audiences. We will discuss how the FIRST Framework can shape marketing strategies, enhance user experiences, and provide actionable insights. The goal is to empower attendees to create impactful library marketing campaigns. This session will equip participants with actionable insights on using the FIRST Framework to cultivate empathic and inclusive library marketing strategies. The session will provide a platform for interactive learning and collaborative exploration of empathy-driven approaches in library marketing.

Speakers

Sabine Jean Dantus

Outreach & Reference Librarian, Florida International University Libraries

Sabine Jean Dantus is a Reference and Outreach Librarian at Florida International University Libraries in Miami, Florida. She holds a Master of Science in Mass Media and Journalism and a Master of Science in Library Science from Pennsylvania Western University, Clarion. Sabine’s... Read More →

Wednesday November 13, 2024 3:00pm - 4:00pm CST
Grand A

Compassionate Marketing

Format Workshop
Audience Advanced

3:00pm CST

Poster: The One-Person Marketing Team

Wednesday November 13, 2024 3:00pm - 4:00pm CST

Prefunction

Learn how to make a big impact through marketing with a team as small as just one person! Ashley, from Milton Public Library, will share how she manages social media, in-house marketing, and how she is growing the influence of the library online, all while still finding time to help with programming and customer service! Maximize your marketing time with some tips and tricks to help you connect with your patrons today.

Speakers

Ashley Colstad

Public Information Coordinator, Milton Public Library

Ashley Colstad is the Public Information Coordinator for Milton Public Library, Wisconsin. She has held nearly every role within libraries in her over 10 years of library working experience. Today she operates as a one-person marketing team expanding and growing their reach within... Read More →

Wednesday November 13, 2024 3:00pm - 4:00pm CST
Prefunction

Marketing Strategies

Format Poster
Audience Beginner

3:00pm CST

LMCC24 Poster Session

Wednesday November 13, 2024 3:00pm - 4:00pm CST

Prefunction

Chat with this year's poster presenters at this dedicated session!

Wednesday November 13, 2024 3:00pm - 4:00pm CST
Prefunction

Networking

Audience Beginner

3:00pm CST

Poster: Healey Headlines: Making a Library Newsletter Happen on a Shoestring

Wednesday November 13, 2024 3:00pm - 4:00pm CST

Prefunction

Instead of sending lengthy “welcome to the new semester” emails (that nobody reads), our University Library launched a weekly, single-topic newsletter with catchy headlines. Our model was sustainable and democratic: We enlisted colleagues to contribute ideas, write content, and offer visual materials from our archives. And it was successful. This poster shares lessons learned in launching a weekly newsletter - what worked: a collaborative model, timely topics connected to events and faculty needs throughout the academic year; and what we learned to do differently: create clearer guidelines for contributors, develop a publication schedule with deadlines, focus topics on library-specific resources.

Speakers

Mary Moser

Engagement and Advancement Librarian, Healey Library at UMass

Mary Moser is the Engagement and Advancement Librarian in Healey Library at UMass Boston, where she has worked since 2013. She has an MLS from Indiana University Bloomington and an MA in Educational Technology Leadership from the George Washington University. Prior to moving into... Read More →

Samantha Regan

Assistant Dean, Healey Library at UMass

Samantha Regan is the Assistant Dean in Healey Library at UMass Boston. Samantha has worked in Healey Library since 2021, and at UMass Boston since 2014. She has an MA in English from UMass Boston. As the Assistant Dean for Healey Library, Sam is responsible for all personnel and... Read More →

Wednesday November 13, 2024 3:00pm - 4:00pm CST
Prefunction

Sharing Your Story

Format Poster
Audience Beginner

3:00pm CST

Main Character Energy: How to Adopt Influencer Content to Drive Your Social Media Engagement

Wednesday November 13, 2024 3:00pm - 4:00pm CST

Grand BC

The rise of social media influencers has shifted the way in which organizations market themselves. In this 50 minute session, Vianey Becerra, Social Media Manager for the Enoch Pratt Free Library, will discuss how you can create content and apply creative inspiration used by today's influencers to your social media to increase engagement among customers. This training includes an overview of current social media trends, content and idea stimulation, and promotion of influencer building blocks to help you create an engaging social media strategy for your library.

Speakers

Vianey Becerra

Content Strategist, Enoch Pratt Free Library

Vianey Becerra manages and curates social media content for the Enoch Pratt Free Library in Baltimore, MD. In 2023, the Pratt Library's Marketing and Communications Department received the Library Marketer of the Year Award by Library Journal. Becerra has worked in non-profit marketing... Read More →

Wednesday November 13, 2024 3:00pm - 4:00pm CST
Grand BC

Social Media

Format Speaking Presentation
Audience Beginner

3:00pm CST

Poster: So Many Posts, So Little Time! How to Recruit Support to Create Consistent and Varied Social Media Content

Wednesday November 13, 2024 3:00pm - 4:00pm CST

Prefunction

Posting on your libraries’ social media accounts can get repetitive and can be creatively exhausting as you search for interesting content to share. Whether you work solo or on a team, it can be a challenge to constantly think of new posts on top of other responsibilities you may have. Learn how to create a system where you can connect with colleagues to build a pipeline for unique content to post to free up some creative headspace. This presentation will include tips for collaboration, tools for easy content creation, and strategies for organizing and maintaining a posting schedule.

Speakers

Bryan Field

Communications Officer, Binghamton University Libraries

Bryan Field (he/him) is the Communications Officer for Binghamton University Libraries. Bryan has a background in student affairs having worked in admissions, alumni relations, Greek life, and residence life. In the library world, Bryan uses his knowledge of organizational leadership... Read More →

Wednesday November 13, 2024 3:00pm - 4:00pm CST
Prefunction

Social Media

Format Poster
Audience Beginner

4:30pm CST

10th Anniversary Opening Night Reception

Wednesday November 13, 2024 4:30pm - 6:00pm CST

18th Floor - Gateway East and Gateway Terrace

Join us for light refreshments, a live band, and a cashless bar as we celebrate the 10th anniversary of the Library Marketing and Communications Conference!

Sponsors

hoopla

Springshare

Wednesday November 13, 2024 4:30pm - 6:00pm CST
18th Floor - Gateway East and Gateway Terrace

Networking

6:30pm CST

Dine-Around: Bridge Tap House and Wine Bar

Wednesday November 13, 2024 6:30pm - 8:00pm CST

Bridge Tap House and Wine Bar

An unpretentious, elegant tap house and wine bar located in the heart of Downtown St. Louis. We house over 55 beers on tap and 100+ in bottles, in addition to over 100+ wines. Enjoy flavorful entrees and snacks perfect for lunch, after-work drinks, dinner or late night gatherings.

Walk from hotel: Approx. 12 minutes

Wednesday November 13, 2024 6:30pm - 8:00pm CST
Bridge Tap House and Wine Bar

Networking

Format Dine-Around

6:30pm CST

Dine-Around: Broadway Oyster Bar

Wednesday November 13, 2024 6:30pm - 8:00pm CST

Broadway Oyster Bar

The Broadway Oyster Bar is a locally owned and operated establishment and has been for over 45 years. The Oyster Bar is widely regarded as the premier New Orleans' style restaurant, bar and music venue in the Midwest. Our food has won numerous awards and readers' polls for excellence and features some of the most sustainable seafood available such as fresh Gulf and Blue Point oysters, Louisiana crawfish and shrimp, Prince Edward Island mussels, scallops and crabs. Our Cajun and Creole dishes are our versions of many of the traditional Louisiana favorites. If you love New Orleans, you will feel right at home at BOB.

Walk from hotel: Approx. 15 minutes

Wednesday November 13, 2024 6:30pm - 8:00pm CST
Broadway Oyster Bar

Networking

Format Dine-Around

6:30pm CST

Dine-Around: Budweiser Brewhouse

Wednesday November 13, 2024 6:30pm - 8:00pm CST

Budweiser Brewhouse

From sliders and wings to St. Louis-style BBQ favorites, fresh salads and more, each Budweiser Brew House menu item was created by a chef with a specific beer pairing in mind.

Walk from hotel: Approx. 10 minutes

Wednesday November 13, 2024 6:30pm - 8:00pm CST
Budweiser Brewhouse

Networking

Format Dine-Around

6:30pm CST

Dine-Around: Cardinal’s Nation

Wednesday November 13, 2024 6:30pm - 8:00pm CST

Cardinal’s Nation

Welcome to the clubhouse for Cardinals fans and foodies. Our sports-inspired menu and atmosphere customized for baseball fans near and far, is a grand slam. From local favorites to innovative creations, whatever comes out of the kitchen is guaranteed to satisfy any major league appetite. It's everything you expect and more, with a couple of mouth-watering, jaw-dropping "curve balls."

Walk from hotel: Approx. 10 minutes

Wednesday November 13, 2024 6:30pm - 8:00pm CST
Cardinal’s Nation

Networking

Format Dine-Around
Website https://www.stlballparkvillage.com/eat-and-drink/cardinals-nation

6:30pm CST

Dine-Around: Clark Street Taphouse and Grill

Wednesday November 13, 2024 6:30pm - 8:00pm CST

Clark Street Taphouse and Grill

Clark Street Taphouse + Grill offers the ideal atmosphere for a relaxed dining experience, where soulful dishes are crafted with a masterful blend of bold flavors.

Walk from hotel: Approx. 16 minutes

Wednesday November 13, 2024 6:30pm - 8:00pm CST
Clark Street Taphouse and Grill

Networking

Format Dine-Around
Website https://www.clarkstreetgrillstl.com/

6:30pm CST

Dine-Around: Katie's Pizza and Pasta

Wednesday November 13, 2024 6:30pm - 8:00pm CST

Katie's Pizza and Pasta

Katie’s Pizza and Pasta is a family-owned and operated restaurant. This successful, award-winning artisan Italian restaurant and bar focuses on a modern, approachable interpretation of regional Italian cuisine, featuring fresh, local, and seasonal ingredients.

Walk from hotel: Approx. 9 minutes

Wednesday November 13, 2024 6:30pm - 8:00pm CST
Katie's Pizza and Pasta

Networking

Format Dine-Around

6:30pm CST

Dine-Around: Landry's Seafood House

Wednesday November 13, 2024 6:30pm - 8:00pm CST

Landry's Seafood House

Landry's Seafood in Union Station offers a delectable seafood menu. Located by the lake underneath the train shed, Landry’s is renowned for its featuring specialties such as Shrimp Orleans, Blackened Snapper, and Lemon-Pepper Catfish.

Walk from hotel: Approx. 30 minutes

Wednesday November 13, 2024 6:30pm - 8:00pm CST
Landry's Seafood House

Networking

Format Dine-Around
Website https://www.saltandsmokebbq.com/location/bpv/

6:30pm CST

Dine-Around: Mozay Restaurant

Wednesday November 13, 2024 6:30pm - 8:00pm CST

Mozay Restaurant

We are a casual family style restaurant decorated with tradition, modern art, wood tables and culture. Located in the heart of St. Louis Mozay is a destination spot for every visitor in every sense of the word. Our restaurant is rooted in principles of faith, family, community and empowerment; we treat every customer like our family and we believe that family is the cornerstone of any community, so we place an emphasis on supporting activities and causes that enrich and strengthen families.

Walk from hotel: Approx. 16 minutes

Wednesday November 13, 2024 6:30pm - 8:00pm CST
Mozay Restaurant

Networking

Format Dine-Around
Website https://mozayrestaurant.com/

6:30pm CST

Dine-Around: Old Spaghetti Factory

Wednesday November 13, 2024 6:30pm - 8:00pm CST

Old Spaghetti Factory

Italian-American-style chain. Every entree at The Old Spaghetti Factory is served with hot fresh baked bread, soup or crisp green salad, and a scoop of our signature spumoni or vanilla ice cream.

Walk from hotel: Approx. 15 minutes

Wednesday November 13, 2024 6:30pm - 8:00pm CST
Old Spaghetti Factory

Networking

Format Dine-Around
Website https://www.osf.com/location/st-louis-mo/

6:30pm CST

Dine-Around: Pennydrop Bar + Kitchen

Wednesday November 13, 2024 6:30pm - 8:00pm CST

Pennydrop Bar + Kitchen

Pennydrop Bar + Kitchen serves breakfast, lunch, and dinner to guests and visitors alike. Grab a bite before exploring the city or drop in and celebrate a day well done with drinks, sharable plates and games. Our lounge is just the place to unwind after a day of excitement and accomplishment in St. Louis.

Walk from hotel: Approx. 1 minute

Wednesday November 13, 2024 6:30pm - 8:00pm CST
Pennydrop Bar + Kitchen

Networking

Format Dine-Around
Website https://thepennywellhotel.com/pennydrop-bar-kitchen/

6:30pm CST

Dine-Around: Salt + Smoke

Wednesday November 13, 2024 6:30pm - 8:00pm CST

Salt + Smoke

The team at Salt + Smoke has been passionate about treating meat right and are excited to offer St Louis-style BBQ at its Ballpark Village location. As a sustainable restaurant, they are continually striving to make a positive impact on the community and environment.

Walk from hotel: Approx. 8 minutes

Wednesday November 13, 2024 6:30pm - 8:00pm CST
Salt + Smoke

Networking

Format Dine-Around
Website https://www.saltandsmokebbq.com/location/bpv/

6:30pm CST

Dine-Around: Schlafly Tap Room

Wednesday November 13, 2024 6:30pm - 8:00pm CST

Schlafly Tap Room

Founded in 1991, Schlafly is the original and largest independent brewery in St. Louis, MO. The Schlafly Tap Room features over 15 fresh beers and traditional pub fare.

Walk from hotel: Approx. 30 minutes

Wednesday November 13, 2024 6:30pm - 8:00pm CST
Schlafly Tap Room

Networking

Format Dine-Around
Website https://www.saltandsmokebbq.com/location/bpv/