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Welcome to the 10th Annual Library Marketing and Communications Conference!
Wednesday November 13, 2024 3:00pm - 4:00pm CST
Instead of sending lengthy “welcome to the new semester” emails (that nobody reads), our University Library launched a weekly, single-topic newsletter with catchy headlines. Our model was sustainable and democratic: We enlisted colleagues to contribute ideas, write content, and offer visual materials from our archives. And it was successful. This poster shares lessons learned in launching a weekly newsletter - what worked: a collaborative model, timely topics connected to events and faculty needs throughout the academic year; and what we learned to do differently: create clearer guidelines for contributors, develop a publication schedule with deadlines, focus topics on library-specific resources.
Speakers
avatar for Mary Moser

Mary Moser

Engagement and Advancement Librarian, Healey Library at UMass
Mary Moser is the Engagement and Advancement Librarian in Healey Library at UMass Boston, where she has worked since 2013. She has an MLS from Indiana University Bloomington and an MA in Educational Technology Leadership from the George Washington University. Prior to moving into... Read More →
avatar for Samantha Regan

Samantha Regan

Assistant Dean, Healey Library at UMass
Samantha Regan is the Assistant Dean in Healey Library at UMass Boston. Samantha has worked in Healey Library since 2021, and at UMass Boston since 2014. She has an MA in English from UMass Boston. As the Assistant Dean for Healey Library, Sam is responsible for all personnel and... Read More →
Wednesday November 13, 2024 3:00pm - 4:00pm CST
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