LMCC24

As chief brand manager for the library, Catherine has helped the organization understand that public perception is shaped not only by deliberate communications such as the newsletter and website, but also at every touchpoint — including the collection, the physical space, service interactions and even COVID policies. She encourages staff to think big about the role of libraries in society, to live the library's values, and to be smart about choosing tactics that serve the long-term benefit of the library and the world. Recent accomplishments include a November 2024 article in American Libraries magazine (“The Political Scientist Is In: Helping library patrons navigate the election year”) Three Catherine-isms her colleagues will recognize: “Don’t shout the loudest about the things people find the least interesting,” “Never make more people unhappy with an offering than you make happy,” and “It’s not an opinion, it’s a math problem.”